Global Beverage Coaster – Market Overview:
A beverage coaster is a small mat which is used for resting beverages upon it. Beverages coaster protects the surface, such as table from getting heated or dirty from the beverage kept in a glass, cup, bowl etc. Nowadays there has been a good demand for beverage coaster due to increase in the preferences of coffee shops, pubs, lounges, etc. by consumers where the most common food items sold are beverages. The beverage coasters are made of paper or foam which soaks the excess water of beverage cups, beer mugs, etc. and protect the surface of table. Even the beverage coaster are used for providing advertisement and trademarks of several brands. Beverage coasters are usually made of paperboard, tissue paper, foam, etc. which are expected to witness extensive growth during the forecast period 2017-2025.
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Global Beverage Coaster – Market Dynamics:
In recent years, beverage coaster market have seen a noticeable growth due to the usage in hospitality industry. Nowadays the trend for glass beverage coasters printed with different pictures of brands, sport franchise and advertise are getting traction. In addition, the increase in consumption of beverages due to improved lifestyle of consumers are driving the growth for the usage of beverage coaster across the globe. Furthermore, the trend for beverage coaster as a decorative item is also increasing the preference for beverage coaster. Moreover, the beverage coaster market is getting restricted due to intense competition from local manufacturers across the globe.
Global Beverage coaster – Market Segmentation:
The global beverage coaster market can be segmented by the material type, by printing technology, and by end user base.
On the basis of material type, the global beverage coater market is segmented into –
- Tissue Paper
On the basis of printing technology, the global beverage coater market is segmented into –
- Digital printing
- Offset printing
- Flexography printing
- Gravure printing
- Screen printing
- Others (Letterpress, etc.)
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On the basis of end use, the global beverage coaster market is segmented into –
- Food Service Outlets
- Pubs & Lounges
- Fast Food Joints
Global Beverage Coater Market – Regional Overview:
The global beverage coaster market can be divided into seven major regions which are as follows –
- Latin America
- Eastern Europe
- North America
- Middle East & Africa
- Western Europe
- Asia-Pacific excluding Japan
The beverage coaster market in North America region is expected to remain supreme for the highest revenue growth as compared to markets of other regions. Beverage coaster market in India and China is expected to have considerable growth in terms of revenue. Furthermore, the growth of beverage coaster market in other parts of Asia Pacific is expected to be driven by increasing per capita disposable income and spending power among consumers in this region. The market for Latin America would also have a presence for beverage coaster and is expected to grow at a notable rate. The beverage coaster market in the MEA region is expected to witness a significant increase in revenue contribution from sales in GCC countries and South Africa.
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Global Beverage Coaster Market – Key players:
Few of the key players in the beverage coaster market are The Katz Group Americas, Inc., Cangnan Worldwide Gifts Co., Ltd., Coaster Factory, Yangjiang Zhixiang Industry & Trade Co., Ltd., Guangzhou Artgift Trading Ltd., Shenzhen Longgang Jinweixin Silicone Product Factory, etc.