Sea buckthorn (Hippophae rhamnoides) is a plant whose leaves are sometimes supplemented (or the berries consumed as juice) for general anti-inflammatory and anti-oxidative purposes. Sea buckthorn goes by a few different names, including sea berry, sandthorn, and sallowthorn.The leaves, flowers, and fruits of this plant can be employed primarily to make medicines. Sea buckthorn is known as a panacea, or cure-all, in many parts of Eastern Asia and Russia. Sea buckthorn has been used in Asian region for more than 12 centuries to heal various disorders and is used in modern times by allopathic and Ayurvedic practitioners alike It’s been used for thousands of years to treat all sorts of health issues and illnesses. Sea buckthorn has an impressive nutritional profile that indirectly heals and fortifies the entire body. With 14 essential vitamins, omega’s 3, 6, 9, the rare omega 7, super charged anti-oxidants, hundreds of other nutrients, and anti-inflammation properties. On the backdrop of these characteristics, sea buckthorn is becoming amongst the most desired supplement to be taking and this most of all makes the sea buckthorn market expand at a healthy CAGR.
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The sea buckthorn market can be segmented into form, application, distribution channel,
On the basis of form, the sea buckthorn market can be segmented into liquid, cream, and others. The liquid form type of sea buckthorn market can be further sub-segmented into liquid concentrate (juices) as well as soft gels capsules into which the sea buckthorn plant’s oil is encapsulated cold-pressed. Of these forms, a relative larger market share of the sea buckthorn market goes to the liquid form on the backdrop of the increasing awareness of the population towards all natural nutrient-enriched dietary supplements as well as owing to consumer convenience.
The cream product type is also expanding at a relatively higher CAGR owing to the growing use of sea buckthorn to help greatly replenish moisture in our skin, organ & stomach linings, and even helps to hydrate dry eyes.
On the basis of application, the sea buckthorn market can be segmented into dietary supplements, cosmetics, food & beverage, pharmaceuticals, and others. The dietary supplements market accounts for the largest share on the backdrop of sea buckthorn’s utilization to treat, gastrointestinal disorders including ulcers, Improving sight, contributing to proper brain and nervous system functioning, lowering cholesterol, and the like.
The sea buckthorn market is segmented on the basis of the end use which includes retail and industrial. The retail segment is further sub-segmented as distribution channel which includes online stores, hypermarkets/supermarkets, specialized drug stores, and convenience stores.
Global market drivers and restraints:-
There are manifold uses of sea buckthorn which are cumulatively driving the sea buckthorn market. A few benefits of using the sea buckthorn is its ability to help combat cancer owing to the large amounts of powerful phytonutrients, anti-inflammatory and even anti-cancerous elements, minimizing skin problems thereby preventing sunburn healing bedsores, cuts, acne, dermatitis, dry skin, eczema, skin ulcers and stretch marks. The sea buckthorn also reduces the symptoms of adrenal fatigue by removing the Removing foods that drain the body, such as caffeine, sugar and processed foods, and adding foods that heal the body, such as omega-3s found in fatty fish, fish oil. Furthermore, the sea buckthorn also prevents infections and boosts the immune system owing to the presence of antioxidants. The sea buckthorn also treats cardiovascular disease by inhibiting platelet aggregation, which provides cardioprotective qualities against free radical damaging cells. The sea buckthorn market is also influenced by the ability of sea buckthorn to fight diabetes.
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Although used for centuries in Asia and Europe for its highly-nutritious and medicinal profile, sea buckthorn is rather unheard of here in North America. Originating in the Himalayas, this adaptable fruit is now grown all over the world, including Canada, where we’re seeing its berries pop up in all forms from juice to jams to skincare.
Major Key players:-
- W.S. Badger Company, Inc
- Natures Aid Ltd
- Natura Health Products