Market Outlook of Glutinous rice:
Glutinous rice, or popularly known as sticky rice, is a staple of South East Asia and eastern parts of South Asia. Glutinous rice has sticky texture due to extremely low amylose and high amylopectin content which makes it low fat but relatively high in nutritive value. When glutinous rice is cooked, it turns out to be waxy, thick and translucent giving it a chewy texture.
Glutinous rice offers various health benefits because they are rich in minerals and vitamins which are essential for the body. The health benefits of glutinous rice include its ability to control diabetes, inhibit chronic diseases, improve digestion and lessen inflammation. Glutinous rice also serves as a source of selenium, a valuable mineral which provides antioxidant protection for tissues and shield cells from damage caused by free radicals. Besides, glutinous rice also contains small amounts of other essential nutrients like vitamin B-5 and copper. Vitamin B-5 increases metabolism, produce energy and also helps in hormone synthesis to maintain hormone balance. The copper in glutinous rice keeps connective tissue strong, supports the immune system and promotes healthy brain function.
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Glutinous Rice Carving a Niche in Various Diets
Rice is one of the leading food staples and support for the rural population and their food security around the globe. For workers in agriculture or non -agriculture sectors, rice is used as a wage commodity in some countries such as India. Glutinous rice is a staple of South East Asia and eastern parts of South Asia. The key driver of the market of glutinous rice is the growing fast food industry and restaurants as glutinous rice is one of the favorite cereals for most of the consumers. The increasing population and consumption of food are also resulting in increasing demand for glutinous rice. With the increase in health awareness among the people, the demand for glutinous rice is rising given the fact that it contains low-fat level and a significant amount of fiber content. Besides, glutinous rice is a high source of minerals and vitamins which makes it popular healthy food.
Glutinous rice: Market Segmentation
On the basis of nature, the glutinous rice market has been segmented as-
- Organic
- Conventional
On the basis of size, the glutinous rice market has been segmented as-
- Short-grain
- Long-grain
On the basis of Type, the glutinous rice market has been segmented as-
- White glutinous rice
- Brown glutinous rice
- Black glutinous rice
On the basis of distribution channel, the glutinous rice market has been segmented as-
- Direct
- Indirect Sales
- Store based retailing
- Hypermarkets/Super markets
- Convenience stores
- Independent Small Groceries
- Online retail
- Store based retailing
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Glutinous Rice Market: Competition Landscape
Examples of some of the market participants in the global glutinous rice market identified across the value chain include-
- BURAPA PROSPER CO. LTD.
- Pornkamon Rice Flour Mills
- Koda Farms
- Thai Flour Industry Co. Ltd
- Bob’s Red Mill Natural Foods
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