Beer Home Brewing Kits Market: Introduction
Home brewing is brewing of beer at home for personal and non-commercial purposes. Beer is brewed at domestic level from the day beer is invented (around 6000 BC in Mesopotamia, currently Iraq) but achieved a legality and currently produced and distributed from homes according to the legal structure of different territories. Home Brewing Kits is first developed in Western Europe and soon reached the U.S. Beer Home Brewing Kits is a widely used for brewing beer globally. Almost all the countries have a market for home brewing kits and home brewing components. In developed markets, home brewing kits are widely available in retail shops and e-commerce websites whereas the countries where home brewing is still a niche leisure, kits are available only on e-commerce sites. During the time, many unique kits are developed in order to satisfy the taste buds of people and their preferences. People produce beer at home due to several reasons including the high cost of commercially available beer, unavailability of various types of beer in the market, freedom to adjust recipes and to experience the feel of home brewing. Many new innovations due to industrial revolution such as hydrometer and thermometer, increased the efficiency and quality of homemade beer.
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Beer Home Brewing Kits Market: Dynamics
Growing demand for beer and ale is driving the Beer Home Brewing Kits market globally. Consumers all around the world are getting attracted towards home brewing kite because of its ease and low production costs as compared to commercially available beer, which is driving the market. Countries like China, India, and Hong Kong, are the future markets for alcoholic beverage and thus a promising market for Beer Home Brewing Kits. Perception towards alcoholic beverage in the Middle East and APEJ is changing, and with the rise of per capita income, people changed their way of living and shifted towards homemade beer from homemade fruit juices for pleasure and fun.
Beer Home Brewing Kits serves best for the purpose of brewing of a small variety of beers which won’t be possible without Beer Home Brewing Kits. Commercially available beer is produced in factories which require heavy investment and sophisticated machineries, thus home production of beer if a valid option of small batched and limited consumption. Hence, Beer Home Brewing Kits market is expected to grow during the forecast period due to its versatile benefits. However, Beer Home Brewing Kits comes along with some restraints. Beer Home Brewing Kits cannot be easily found in developing markets. Apart from whole kits, malts, hops, yeast and extracts are also tough to find in many countries around the world. Most of the people have no knowledge of home brewing in most of the countries which is a big restraint for this market because of limited advertisement. People also fears of dangers such as change in alcoholic content, conversion of liquid to poison or acid and others that they perceive in preparing beer at home.
Any change in water content or temperature or a change in the process might change the color, taste and other features of beer which in turn would lead to a change in flavor of beer which is another drawback of Home Brewing Kit. Beer Home Brewing Kits market has an opportunity to expand in APEJ and MEA region. In the past decade, hundreds of Beer Home Brewing Kits players entered India and all of them are doing great. There is a need to increase the presence throughout the region.
Beer Home Brewing Kits Market: Segmentation
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Beer Home Brewing Kits Market: Regional Outlook
Regional coverage for Beer Home Brewing Kits market includes North America, Latin America, Eastern Europe, Western Europe, Asia Pacific Excluding Japan (APEJ) and the Middle East and Africa (MEA).
Beer Home Brewing Kits market witnesses a high demand in North America and Europe because of the high consumption of beers in the region. However, the Beer Home Brewing Kits market is expected to grow significantly in APEJ region as consumers have widely adopting beer and ale.
Beer Home Brewing Kits Market: Key Players
The market players in Beer Home Brewing Kits market are Home Brewing Co., Craft a Brew, Victor’s, Northern Brewers, MrBeer, Kilner, Woodforde’s, Box Brew Kits and many more.
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