Soap is a salt of fatty acids. They are used for various purposes in our routine activities like bathing, washing, cleaning, and others. Nowadays, consumers look to their soap products not only to deliver skin cleansing but also to deodorize, moisturize and exfoliate their skin. The key drivers for the overall growth of liquid bath soap market are the strong performance of bath soap coupled with the integration of skin enhancing and moisturizing benefits. Many US consumers prefer liquid bath soap over soap bars as they believe bar soaps harbored germs after use, thereby perceive liquid soap to be more hygienic and anti-bacterial. As consumers are becoming more educated and aware especially in the personal care sector, they are looking for alternatives which they are not afraid to use on their skin. Liquid bath soap gives them a more natural formulated alternative as compared to soap bars. So, with the traditional bar soaps, sales are declining across the globe, liquid bath soap is becoming an alternative choice for consumers in the personal care sector.
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Liquid Bath Soap Market: Dynamics
In recent years, the consumers are becoming more aware and health conscious especially in the personal care sector and started looking into ingredients of soap and bath products demanding products with natural and organic compositions.
While, the liquid bath soap is hygienic, anti-bacterial and has natural ingredients, which can be a major factor towards the growth of liquid bath soap market. Moreover, nowadays due to current economic circumstances, the consumers are very cost conscious.
They want products with high health benefit ingredients and low cost. While, the new companies are competing with branded offerings by promoting their new innovative products like liquid bath soap, bath oil, and others and selling them at lower cost with same nutritional and cosmetic benefits which is fueling the growth of liquid bath soap market.
Another factor towards the growth of liquid bath soap market is most people use showers for bathing as a more eco-friendly part of their daily hygiene routine and many people don’t even have bathtub due to increasing number of households.
However, liquid bath soaps are considered to be one of the most non-environment friendly segments in nature because the production and packaging of these liquid soaps use almost twenty times more energy and raw materials as compared to soap bars which can act as a restraint to the growth of apple extract market.
Liquid Bath Soap Market: Segmentation
The liquid bath soap market can be segmented on the basis of product type, Flavor type, packaging type, and distribution channel. On the basis of product type, the liquid bath soap market can be segmented into body wash and shower gel. On the basis of flavor type, the liquid bath soap market can be segmented into Coco mademoiselle scented, Fruit & pink jasmine, lemon, ginger root, menthol, rose fragrance and others.
On the basis of packaging type, the liquid bath soap market can be segmented into bottle, tube, and pouch. On the basis of a distribution channel, the liquid bath soap market can be segmented into direct sales and indirect sales. The indirect sales market can be further sub-segmented into the specialty stores, wholesalers, hypermarket, supermarket, convenience stores, online retailers and others.
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Liquid Bath Soap Market: Regional Outlook
On the basis of the regional outlook, liquid bath soap market is segmented into five different regions: North America, Latin America, Europe, Middle East and Africa and Asia Pacific. Latin America and the Middle East and Africa are expected to have the considerable growth in next few years.
Liquid Bath Soap Market: Key players
Some of the major players operating in liquid bath soap include Colgate-Palmolive Company, Johnson & Johnson Consumer Inc., PZ Cussons, Unilever PLC, Crabtree & Evelyn, AVON PRODUCTS, Unilever, Pears, Nivea, and Adidas.
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