Market Overview
Master control switchers, which combine programming inputs from many sources, including audio and video, are a crucial component of television and video broadcast. The globalisation of the broadcasting sector compelled technological advancements and operational cost reductions, which resulted in the development of more effective operational methods.
Technically speaking, the broadcast industry and master control switchers are intertwined since broadcasters account for a large portion of the switchers’ demand, despite the fact that they contribute to the smooth and efficient operation of the broadcasting process.
The creation of innovative income generation models and ongoing technology trends in the broadcasting market are driving business operations up the corporate ladder for industry participants. Broadcasters are required to deploy master control switchers that are able to support and transmit SD and HD video streams owing to the growth in requirement for HD quality content of key live television events.
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The demand for digital video technology is anticipated to increase as a result of factors like the creation of inventive video compression techniques in collaboration with the Moving Pictures Experts Group (MPEG), increased bandwidth availability, and the ensuing improvement in flexibility and advanced production speed.
The need for streaming HD video and access to premium-priced content emphasised the importance of the master control switchers industry globally. Additionally, the market for switchers is anticipated to be significantly boosted by consumer demand for live TV with improved quality and the gradually falling costs of digital media technologies.
Regulations requiring a changeover to digital broadcast signals by 2012 are anticipated to increase demand for broadcast switchers and, in turn, help develop digital technological solutions. During the forecast period, the amount of customer service, functionality, product pricing, and compatibility would be the main determinants of broadcasters’ decisions to purchase switching solutions.
Projections for master control switchers in these regions have been greatly bolstered by the strong economic conditions in rising economies like South Korea, China, and India.
These emerging economies are elevating HD transmission and digital technology capabilities on a bigger scale, enhancing the market as a whole. Since the advent of digitalization in the industry, Europe and North America have traditionally been seen as important markets for master control switchers, leading growth.
However, over the past several decades, these tendencies have drastically changed in favour of the Asia-Pacific region’s emerging markets.
During the uncertain global crisis between 2008 and 2009, there was a decline in demand for master control switchers. As a result, the developed markets in Europe and North America suffered significant losses in sales due to low capital spending and budgetary restrictions on new investments.
The demand for master control switchers was severely affected as a result of broadcasters delaying their investments in HD quality content transmission and switching from analogue to digital technology, as well as the challenging economic climate.
Key players in the master control switchers market include Evertz Microsystems, Ltd, Harris Corporation, Grass Valley USA, LLC, PESA, Miranda Technologies, Inc., Pixel Power, Inc., Utah Scientific, Inc and Snell Group.
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Key geographies evaluated in this report
- North America
- U.S
- Canada
- Europe
- France, Germany, Italy, Spain, and the UK
- Eastern Europe
- CIS
- APAC
- China
- India
- Japan
- Australia
- Others
- Latin America
- Argentina
- Brazil
- Others
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