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Automotive Occupant Sensing System Market Competitor Analysis, Winning Strategies and Growth Drivers 2023

Automotive occupant sensing systems are critical in sensing the presence of a driver or passenger seated inside a vehicle and are required to control the airbag activator systems. The automotive occupant sensing systems control, disable or enable the inflation of the airbag in the case of an accident. Adequate information enables the airbag activator control system to function seamlessly and save millions of lives annually. The automotive occupant sensing systems market is on track to grow with a CAGR of 6.9% by 2022.

Increasing personal mobility across the world has unfortunately led to rising cases of accidents and road traffic fatalities, especially in emerging economies where safety standards are less stringent than in developed countries. It isn’t surprising that customers have begun to demand seatbelts and airbags in their vehicles as a built-in accessory and not an optional extra.

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  • The passenger side segment has a revenue share of roughly a third of the mounting location segment of automotive occupant sensing systems market in 2017 and is expected to gain substantial share during the study period. The passenger side segment is likely to be worth more than US$ 725 million by the end of the year 2022. Nonetheless, the driver side segment is where the bulk of the action lies as it accounts for approx. half the revenue share in automotive occupant sensing systems market. The driver side segment has great scope in Latin America as the region is estimated to record the highest CAGR for the five-year study period
  • The OEM sales channel dwarfs the aftermarket channel in automotive occupant sensing systems market. Automotive occupant sensing systems are typically fitted by the OEM’s themselves and are hardly ever fitted by aftermarket channels. The OEM channel is particularly prominent in North America and the North America OEM channel market should near US$ 600 million by end 2022. The aftermarket channel is much smaller in comparison and represents marginal revenue share in automotive occupant sensing systems market. Companies specializing in the aftermarket sales channel would be advised to devise customized strategies to reach customers and be successful in automotive occupant sensing systems market
  • A similar potential exists in the light and heavy commercial vehicles segment as both have roughly equivalent revenue share in automotive occupant sensing systems market. Heavy commercial vehicles inch past their light counterparts though and companies are recommended to take this into account while devising their strategies. The North America heavy commercial segment could well touch US$ 80 million at the end of the forecast period as the region has minimal rail infrastructure and most transportation is on their well-developed highways

Luxury Passenger Cars Sought After in North America

Luxury passenger cars have a large market in North America as consumers there are typically less price-sensitive than their counterparts in emerging economies and often seek out the best available choice. The North America luxury passenger car segment is the only one anticipated to push past a value of US$ 65 million at the end of the forecast period.

A similar opportunity exists in the premium car segment of the automotive occupant sensing system market. Europe closely follows North America in the premium car segment because the continent has a long-standing heritage of manufacturing premium cars and several globally-renowned carmakers have their headquarters on the continent.

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Market Segmentation

  • North America
  • Latin America
  • Europe
  • Japan
  • APEJ
  • MEA
Vehicle Type
  • Mid-sized Passenger Cars
  • Luxury Passenger Cars
  • Light Commercial Vehicles
  • Heavy Commercial Vehicles
  • Premium Passenger Cars
  • Compact Passenger Cars
Sales Channel
  • OEM
  • Aftermarket
Mounting Location
  • Passenger Side
  • Driver Side
  • Others

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Persistence Market Research is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services. Persistence Market Research boasts market research expertise across the Healthcare, Chemicals and Materials, Technology and Media, Energy and Mining, Food and Beverages, Semiconductor and Electronics, Consumer Goods, and Shipping and Transportation industries. The company draws from its multi-disciplinary capabilities and high-pedigree team of analysts to share data that precisely corresponds to clients’ business needs.

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