Is the Changing Consumers’ Perception Shaping a New Future?
The beauty and personal care industry is undergoing a revolution with rapidly changing consumers’ perception towards various products. Consumers show interest to know more about the product, its ingredients, and its benefits. This increased interest from consumers has generated awareness about harmful chemicals used in conventional personal care products and paved the way for the natural and organic personal care products market.
It is estimated that ~59% of consumers believe their personal care products are unsafe. Also, ~56% of consumers generally know the ingredients used in their personal care products, and ~92% consumers believe in having stringent guidelines on the use of ingredients in personal care products. Moreover, consumers are also becoming more conscious about animal welfare by avoiding personal care products that killed some animal, which has profoundly impacted the shopping habits of consumers. The growing number of health-conscious consumers is fuelling the growth of the natural and organic personal care products market.
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In 2018, L’Oréal Professionnel launched a new line of 100% plant-based and vegan salon hair dyes called Botan?a in Western Europe. It consists of three primary ingredients such as Henna leaves, Cassia, and Indigo leaves. With the introduction of this hair dye, L’Oréal Professionnel highlights the best combination of scientific research and nature, enabling the creation of a huge palette of shades to tailor the consumer requirements.
Predominant awareness among consumers on environmental issues has set the sub-zero waste as a prominent trend in the beauty and personal care industry. The beauty and personal care (BPC) industry players are focused on shifting to a whole new paradigm to approach zero waste and sustainability, especially in the packaging of products. For instance, the French cosmetics brand named La Bouche Rouge Paris highlights the reusable or refillable luxury lipstick packaging, which is made of leather.
Moreover, many of the established brands such as L’Oreal, Unilever, and Lush Cosmetics are massively focusing on the impact of packaging, sales of personal care products, and consumers’ sentiments regarding these factors. Consumers demand reusable, recyclable, and compact packaging for their personal care products to enhance sustainability. Meanwhile, packaging suppliers are developing new alternatives to invest in eco-friendly processes and products.
North America’s Fist-mover Advantage of Premiumization of Natural and Organic Personal Care Products
It is evaluated that the BPC industry has a significant market in North America. However, the market is set to increase with the introduction of natural and organic personal care products. Consumers perceive the use of natural and organic ingredients in their personal care products as a high standard of living as organic personal care products are relatively expensive.
Consumers in North America are estimated to have high willingness to pay more for natural and organic products. It is evaluated that premium natural and organic personal care products are gaining popularity in North America. ~50% of the American women are reported to look out for premium natural and organic personal care products, and this percentage is estimated to increase significantly.
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Top Suppliers and Manufacturers to Herald the Natural and Organic Personal Care Products Market Growth
The natural and organic personal care products market is anticipated to be moderately concentrated. With few top market players covering the global natural and organic personal care products market, there are many regional and local market players. The global market players are expected to bring in new technologies to manufacture natural and organic personal care products.
Besides, the local and regional market players are estimated to innovate new formulations and ingredients regarding the local natural resources. However, the global companies are expected to be prominently investing in R&D. The market players have continued to dominate the changing landscape of the natural and organic personal care products market with their expertise in a diverse range of products. Strategic partnerships and mergers and acquisitions will be the key factors to enhance the product offerings and customer base.