Direct-to-Shape Inkjet printing market: Introduction
Direct-to-Shape inkjet printing technique has gained substantial traction in the global printing and packaging market due to its high-end characteristics and economics when compared to the traditional printed label. The brand recognition, security, marking, and coding are the essential part of any product presently available in the market. Due to high innovation in the printing industry, the final cost of the product is decreased which has resulted in higher profit margins for the companies. The digital Direct-to-Shape inkjet printing technology is expected to revolutionize the branding, marking, and coding process in the printing and packaging industry. This has also resulted in the ease of customization for the printing process of the products. The Direct-to-Shape inkjet printing technique eliminates the one process step when compared to digital label printing and hence increases the profitability of the manufacturers. Due to the positive economic value of the Direct-to-Shape technology for the branding, printing, marking, and coding of the product, the demand has increased to several folds in the past few years and is still increasing. This printing technology has witnessed high growth in the textiles and ceramics industry in last few years. The technology is perceived as the ‘replacement technology’ in the packaging industry. The idea of printing direct to shape is reforming the printing and packaging industry and may create strong market presence in the coming years.
Direct-to-Shape Inkjet Printing: Market Dynamics
The Direct-to-Shape inkjet printing technology is perceived as the replacement technology in the printing and packaging industry. The technology is profitable, economical and eliminates the one process step when compared to the traditional digital printing process. It is a more convenient and viable method than any other printing method for the mass production. The introduction of the Direct-to-Shape inkjet printing technology may hamper the growth of the digital label printing technology. The main restraints in the Direct-to-Shape inkjet printing market is the requirement of the further testing and collaboration to ensure that the technology is fit for mass production processes. There are lots of factors which need to be considered for an efficient printing to be done on any product in the mass production. The factors associated with the Direct-to-Shape inkjet printing market include the concept of the jetting ink directly to the substrate, print head positioning, and adhesion of the ink directly on the material. The Direct-to-Shape inkjet printing technology is changing the dynamics of the printing industry and offering enormous opportunity globally. The technology eliminates the cost of the labels and application in the packaging process of the product. There is huge growth potential in the market to grow substantially in the coming years.
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Direct-to-Shape Inkjet Printing Market: Regional outlook
Geographically, the global Direct-to-Shape Inkjet Printing market is segmented across following regions- North America, Asia-Pacific excluding Japan, Japan, Eastern Europe, Western Europe, Latin America, Middle East and Africa. The penetration of the Direct-to-Shape inkjet printing technology is increasing at a very high rate in the European and North American region. The trend for implementation of the digital printing techniques in the developed regions is growing like anything. The companies are opting for more economical and viable printing option for their products when compared to traditional label printing technique. Also, the process eliminates the use of the labels in the packaging process which may add value to the products and increase profit margins of the manufacturers. The trend for such type of technology is also growing in the emerging countries such as India, Brazil, China, etc. Due to high consumption of the food and beverages products in the region, the demand for Direct-to-Shape inkjet printing technology is expected to increase several folds in the coming years. The MEA and Japan region also offer untapped growth potential in the Direct-to-Shape inkjet printing market.
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Direct-to-Shape Inkjet Printing Market: Key players
Some of the key players in the global Direct-to-Shape Inkjet printing market are Xaar plc, Xerox Corporation, MIMAKI ENGINEERING CO., LTD., KHS GmbH, Engineered Printing Solutions, Till-Tech GmbH.
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