Micronutrient Powders Market Outlook:
Micronutrient powders are significant for a healthy life. Due to the malnutrition, every year a huge number of individuals die. But awareness about healthy lifestyle and micronutrient oriented food is increasing which is helping to raise the demand of micronutrient powders. Multiple companies are investing in research and development for unique flavors and a high amount of proteins in micronutrient powders. Micronutrient powders can consume from infants to geriatrics. Increasing demand for micronutrient powders and a growing number of manufacturers all over the world are the reasons for increasing the competitive level in the micronutrient powders market. To save the position in micronutrient powders market manufacturers are producing unique & innovative products in the micronutrient powders market with attractive offerings.
Increasing Understanding Of The Necesscity Of Micronutrient Which Require For Proper Growth and Healthy life:
In developing countries, poor children are suffering from malnutrition and improper growth of organs due to the insufficient amount of proteins, carbohydrates, vitamins, etc. Poor children are not able to get food twice a day which is affecting their health. In many countries, governments have started the initiatives in which they provide food which it contains a high amount of micronutrient which will help for the proper growth of their body as well it is helpful to avoid malnutrition conditions. Governments also started multiple offers and provide micronutrient powders at reasonable prices at hypermarkets supermarkets and discount stores. From a young age to old people are suffering from multiple health diseases such as heart attack, diabetes, cholesterol level issues, and blood pressure, etc. There is a huge increase in the disease at a young age or middle age individuals. The reason behind this is the consumption of junk food such as burger, pizza, etc. Increasing awareness about healthy lifestyle and nutritious food is increasing the consumption of micronutrient powders. Individuals are concentrating on exercise and fitness. Due to the increasingly health-conscious consumers, the demand for micronutrient powders is increasing rapidly. Micronutrient powders are a rich source of proteins. Micronutrient powders are helpful for weight management. Micronutrient powders are beneficial for providing energy. Micronutrient powders are available in multiple flavors, consumers can choose the micronutrient powders as per their choice and need. Micronutrient powders are available at reasonable prices which is a highlight point for rapidly growing micronutrient powders market.
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Micronutrient Powders Market Segmentation:
On the basis of ingredients, the micronutrient powders market is segmented into:
- Vitamins
- Fibers
- Botanicals
- Proteins
- Amino Acids
- Minerals
- Omega Fatty Acids
- Specialty Carbohydrates
- Others
On the basis of end use, the micronutrient powders market is segmented into:
- Bone & Joint Health
- Anti-cancer
- Energy
- Weight Management
- Cardiac Health
- Immunity
- General Health
- Diabetes
- Gastrointestinal Health
- Others
On the basis of end user, the micronutrient powders market is segmented into:
- Infants
- Pregnant Women
- Geriatric
- Adults
- Children
On the basis of distribution channels, the micronutrient powders market is segmented into:
- Supermarkets
- Direct to Customers (DTC)
- Online Stores
- Others
Micronutrient Powders Market: Regional Analysis:
North America and Europe are leading in the micronutrient powders market. Rising protein consumption in developed countries promoting the consumption of micronutrient powders. In addition, increasing sale of vitamins specifically vitamin B and C which is widely using by working professionals and athletes is anticipating a strong impact on the developing micronutrient powders market. In the Asia Pacific, Latin America, and the Middle East& Africa the demand for micronutrient powders is expected to grow rapidly due to the increasing importance of proteins and vitamins. In developing countries poor children are not getting a proper diet, in those countries, micronutrient powders are providing by governments which are also helping to increase the demand of micronutrient powders. In Asia-Pacific especially in India and China, the growth rate of micronutrient powders is growing rapidly due to the improving economic conditions and increasing awareness about nutritious food.
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Micronutrient Powders Market: Key Participants:
- Herbalife International
- GNC Holdings
- Amway
- Glanbia
- Bayer
- Abbott Laboratories
- NutraClick
- Nature’s Sunshine Forms
- Bionova Lifesciences
- PowerBar Europe GmbH
- Arkopharma Laboratoires Pharmaceutiques