Hair Lightening Products Market: Overview
Hair lightening is a technique by which a person’s hair color can be changed using lightener or hair color. There are several techniques to perform hair lightening, such as – all-over bleach, super-lightening color treatment, balayage and highlights. The growing desire to look attractive drives the sale of hair lightening products in market. Some recent trends showcase the growing usage of hair lightening, especially for in white-blonde highlights, pony lights, bold pink, copper penny solid brunette, baby blonde, silver etc. Preference is also seen for natural or organic hair lightening products in the market. Increasing willingness of spending more into haircare products such as hair lightening products boost the hair lightening products market. Hair lightening products share a significant market growth over the past years. Large numbers of consumer’s spending willingness on hair care & styling products push the sales of hair lightening products.
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Hair Lightening Products Market: Market Dynamics
Increasing popularity of hair lightening products and changing lifestyle are the drivers for the market. Consumers’ shifting focus from chemical based products to natural or organic lightening products has engaged manufacturer in producing natural & organic hair lightening products. The growing trend for beauty products, increasing desire of attractiveness and changing lifestyle has a greater impact on hair care products which further drives the hair lightening products market. The spray and shampoo are the most popular products among consumers in hair lightening products category. Now a days, manufacturers are coming up with new innovations and features. As an example, the producers have introduced sulfate-free color stay shampoo which does not irritates sensitive skin and scalps of users.
Increasing awareness on using chemical hair products drives the natural & organic hair lightening products market. Also increase in disposable income and higher spending power is driving sales of cosmetics in the market which in result, drives the sale of hair lightening products. Moreover, presence of e-commerce also drives the hair lightening products market.
Hair Lightening Products Market: Regional Outlook
The hair lightening products market is expected to register a healthy growth across all the geographies during the forecast period. The individual’s use of hair lightening products is growing and the commercial segment is likely to push market the sales of hair lightening products market. Manufacturers of hair care & styling products are expanding their operations into developing regions such as China, India. These countries are considered as emerging countries with potential opportunities. Changing lifestyle and growing fashion sense drives the hair lightening products market. In terms of market share, North America holds a significant share of the market. The market significance is attributed to several factors such as new product launches, technological innovation, and product adoption rate. Growing demand for professional hair care services also drive the sales of hair lightening products. Middle East & Africa is projected to showcase steady growth in the global hair lightening products market due to the growth in beauty products.
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Hair Lightening Products Market: Key Players
Some of the key players operating in the global Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK, Farouk Systems, Inc. and others