A recent report, compiled by Persistence Market Research, on Consumer Mhealth Market offers a succinct analysis of the industry size, regional landscape and the revenue forecast pertaining to this vertical. The report further highlights the primary challenges to be addressed and latest growth strategies embraced by key players that shape the competitive spectrum of this business domain.
Consumer mHealth Market: Overview
Consumer mHealth (mobile health) is the practice of medicine and consumer health by using mobile devices. The consumer mHealth uses mobile and wireless technologies to generate data on an individual’s biology, daily environment and physiology. mHealth aids in the fast delivery of telemedicine services by using 4G & 3G LTE networks enabled services such as high-speed data transfer and video calling.
Mobile health technologies consists of one-way and two-way data applications. One-way data application comprises the flow of information from physician or healthcare practitioner to patients by educative methodology & SMS. The two-way model rely on data access programs, such as remote monitoring and client record access. The consumer mHealth market is expected to witness lucrative growth with healthy CAGR during the forecast period.
Consumer mHealth Market: Drivers and Restraints
The drivers of consumer mHealth market are advancements in medical technologies or increase in adoption of smartphones, increase in income levels, change in consumer preferences due to rising adoption for data services, healthy government policies, and significant regulatory scrutiny. Furthermore, increase in physicians’ acceptance, increasing the prevalence of diseases due to rising aging population and changing lifestyle, and increasing incidences of chronic diseases (diabetes, heart ailments & cancer).
Despite of having these benefits, the consumer mHealth market struggles from some challenges such as security concerns for privacy and data safety, rising healthcare expenditures, shortage of trained professionals as well as lack of effective healthcare delivery infrastructure.
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Consumer mHealth Market: Segmentation
Consumer mHealth Market, by Product/Medical Devices
- Blood glucose meters
- Blood pressure monitors
- Neurological monitoring devices
- ECG monitors
- Other connected medical devices (Digital skin sensors, Coagulation monitors, Pregnancy and Women’s health monitors)
Consumer mHealth Market, by Type of Services
- Diagnosis services
- IVR-based services or call center services
- Mobile telemedicine services
- Monitoring services
- Chronic disease management
- Independent aging solutions
- Post-acute care services
- Healthcare systems strengthening services
- Emergency response
- Healthcare practitioners support
- Healthcare surveillance & administration
- Others
- Prevention and wellness
- Elderly care and child care
- Drug abuse prevention
- Smoking de-addiction
- Healthy living
Consumer mHealth Market, by Type of Participants
- Mobile operators
- Healthcare providers
- Content players
- Device vendors
- Foundations and governments
Consumer mHealth Market: Regional Outlook
A region level segmentation is completed for consumer mHealth market that covers
- North America (U.S., Canada)
- Latin America (Brazil, Rest Of Latin America)
- Western Europe (Germany, Italy, France, U.K, Spain, Rest Of Western Europe)
- Eastern Europe (Poland, Russia, Rest Of Eastern Europe)
- Asia Pacific excluding Japan (China, India, ASEAN, Australia & New Zealand)
- Japan
- The Middle East and Africa (GCC countries, S. Africa, Rest Of MEA)
Globally, the consumer mHealth market is expected to lead by North America due to a significant number of live mobile health and pilot projects, followed by Eastern Europe, Western Europe, Asia Pacific excluding Japan, Japan, Latin America and the MEA.
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Regional analysis include
- North America (U.S., Canada)
- Latin America (Brazil, Rest Of Latin America)
- Western Europe (Germany, Italy, France, U.K, Spain, Rest Of Western Europe)
- Eastern Europe (Poland, Russia, Rest Of Eastern Europe)
- Asia Pacific excluding Japan (China, India, ASEAN, Australia & New Zealand)
- Japan
- The Middle East and Africa (GCC countries, S. Africa, Rest Of MEA)
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
Consumer mHealth Market: Key players
The leading players working in the consumer mHealth market are :
- Vodafone Limited,
- Apple, Inc.,
- NTT Docomo, Inc.,
- Samsung Electronics Corporation,
- AT&T Services, Inc.,
- Healthdirect Australia,
- mQure Health Pvt. Ltd.,
- Allscripts Healthcare Solutions