Mascarpone Cheese Market: Outlook
Mascarpone is fresh cream cheese manufactured from cow’s milk. It has a smooth and creamy texture and thus, is easy to spread. Mascarpone is a traditional Italian cream cheese that can be directly consumed; it finds a number of applications in the food industry. Mascarpone is manufactured from cream; it is heated and acidified at 100 degree Celsius, which causes precipitation of the curd. Further, the curd is separated from lactoserum through mechanical separation. In terms of nutritional content, mascarpone cheese has very high-fat content, i.e. approximately 60% – 80%. The fat consistency in mascarpone cheese varies from manufacturer to manufacturer – it is sometimes sold as soft cream and other times sold as hard butter. The texture of mascarpone cheese is buttery, creamy, and milky smooth, owing to which it is widely consumed in sweet and savory dishes. Currently, the demand for mascarpone cheese is increasing among Asia Pacific countries, especially China, Japan and Australia.
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Increasing Demand for Mascarpone Cheese in Food Industry, owing to its Functional and Organoleptic Properties
The demand for mascarpone cheese has been increasing in household consumption as well as industrial use. One of the key factors driving the demand for mascarpone cheese is its varied application in the food industry as a substitute for cream, in desserts, sauces, ready-to-cook dishes, soups and others. Furthermore, the demand for mascarpone cheese is also growing due to its functional and organoleptic properties as it is used for thickening and binding purposes in many food recipes.
Currently, the demand for mascarpone cheese is driven by its sweet and savory applications, higher shelf life and functional properties. On the other side, different flavors of mascarpone cheese are also gaining popularity in the food retail industry. The demand for mascarpone cheese as an Italian cheese is gaining traction in Western European countries, the U.S. and Asia Pacific, owing to its taste and the fact that it has no added preservatives. Mascarpone cheese, being a vegetarian cheese product, is also popular among the growing vegetarian population in Western Europe.
Mascarpone Cheese Market: Segmentation
The global mascarpone cheese market can be segmented on the basis of flavor, end use, distribution channel and region.
On the basis of flavor, the global mascarpone cheese market has been segmented as:
- Flavored
- Unflavored
On the basis of end use, the global mascarpone cheese market has been segmented as:
- Bakery
- Desserts
- Soups, Sauces and Dressings
- Savory
- Ready-Cooked Dishes
- Retail/Household
- Food Service Industry
- Others
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On the basis of distribution channel, the global mascarpone cheese market has been segmented as:
- Business to Business
- Business to Consumer
- Hypermarkets/Supermarkets
- Departmental Stores
- Specialty Stores
- Online Retail
- Others
On the basis of region, the global mascarpone cheese market has been segmented as:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East & Africa
Mascarpone Cheese Market: Participants
- BelGioioso Cheese Inc.
- Somboled
- Granarolo S.p.A.
- Bella Casara
- Ferraro Dairy Foods
- FITSA Group
- Sordi Impianti Ltd.
- Newlat Food S.p.A.
- Green Pastures Donegal
- Kerry Inc.
- Vermont Creamery
Opportunities for Market Participants in the Mascarpone Cheese Market
In the global mascarpone cheese market, a majority of the demand for mascarpone cheese stems from Italy, Switzerland, France, Germany, the U.K. and Spain. On the other hand, the demand for mascarpone cheese has been growing rapidly in Asia Pacific. For instance, in 2016, Fonterra launched mascarpone in the Japan market to meet the increasing demand from consumers seeking dairy food ingredients and ready-to-eat dairy products. Mascarpone cheese is a suitable option for consumers seeking a product high in natural dairy fats with a slightly sweet, smooth and creamy flavor, when added in food products.
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