Now a days, electronic communication such as e-mail, phone calls is emerged as the most convenient form of sending messages owing to its quick, fast, and easy approach. Personalized stationery is now revitalized with the help of internet. Personalized stationery are the custom design stationery products that are used among various end users from business cards to office memos. Stationery products as designed and personalized with the use of various templates to meet the customer requirements. It encourage people to connect with others by creating unique stationery products such as business cards, greetings, and wedding cards, so on. Personalized stationery is a prodigious way to express yourself and once organization personality. Thus, companies are focus on personalizing their office stationery which can help them to make their corporate identity a unique brand.
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Personalized Stationery Market: Drivers and Restraints
Personalized stationery market are witnessing maximum growth owing to innovative printing technology, inexpensive product, rising consumption of paper based products, software development and growing preference for personalized stationery among corporate offices, institutes, hospitals, and others end users. Moreover, growing popularity of digital printing, expanding trend for e-Cards, digitalization, contact cards, stamps & embossers, labels, folded cards and memo cards coupled with rapid popularity of single home office are some of the factors that can boost the demand for personalized stationery over the forecast period.
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Personalized Stationery Market: Segmentation
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Personalized Stationery Market: Overview
Personalized stationery market revenue is expected to grow at a rapid growth rate, over the forecast period. The market is anticipated to perform well in the near future owing to expanding demand for printable personalized stationery, stationary holder, luxury items such as pens, foil stamp, blind embossing, and letterpress stationery. Moreover, development of advanced technology, and growing demand from consumer for personal use are some of the factors that can accelerate the market revenue growth of personalized stationery during the forecast period. Based on product type, paper based products is anticipated to grow at the fastest CAGR over the forecast period attributed to rising consumption of diaries, calendars, and multi-functional papers.
Personalized Stationery Market: Key Players
Some players of personalized stationery market are Adveo Group International SA, Costa Inc. (Essilor International Group), Herlitz PBS AG, Groupe Hamelin, Canon U.S.A. Inc., Kokuyo Co. Ltd., Pilot Corporation, Newell Rubbermaid Inc., Richemont SA, Staples Advantage, and others.
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