According to WHO, every year, approximately 200 million new malaria cases are identified globally and a significant number of deaths have occurred. Hence, insect repellent market plays a crucial role. DEET is a primary active ingredient used in most of the insect repellents.
However, the corrosive property of DEET is harmful for humans with prolonged use. As a result, DEET-free insect repellent market emerged. Ingredients such as picardin and various essential oils are found to be effective substitute to DEET. There is a growing awareness among the consumers on vector-borne diseases as well as harmful effects of DEET insect repellents. This rising awareness has paved the way for DEET-free insect repellent market.
Governmental agencies are actively participating to spread awareness on prevention and control methods of vector-borne diseases and availability of DEET-free insect repellents in the market.
As majority of revenue generated is from offline distribution networks such as convenience stores, DEET-free insect repellent market players must focus on marketing the products through offline sources such as advertising local newspapers, leaflets and magazines. Companies must actively participate in generating awareness among the consumers through consumer education programs in schools, colleges, and hospitals.
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DEET-Free Insect Repellent Market: Market Dynamics
Rise in vector-borne diseases is primary factor to drive the DEET-free insect repellent market. Today’s consumers are showing a growing interest to know more about the products they use. This has create the awareness against the use of DEET-based insect repellent.
Consequently, consumers demand for DEET-free insect repellents. According to WHO, global waste is anticipated to grow by 70% by 2050. And waste is a good source for insects to breed, thereby, fuelling the demand for DEET-free insect repellent.
Lack of awareness of product availability in the market is biggest constraint for the DEET-free insect repellent market. Also, rural population is unaware of toxic effects of DEET-based products. The DEET-based products are economical. Therefore, the unexplored rural population limits the growth of DEET-free insect repellent market.
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DEET-Free Insect Repellent Market: Market Segmentation
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DEET-Free Insect Repellent Market: Key Players
Some of the major players in the DEET-Free Insect Repellent market Reckitt Benckiser Group PLC, Dabur India Limited, Godrej Consumer Products Limited, Spectrum Brands, Inc., and S. C. Johnson & Son, Inc., Homs LLC, Honsa Consumers Pvt. Ltd., First Step Digital Pvt. Ltd., Enesis Group, Quantum, Inc., Beaumont Product, Inc., and among others.
These market players are expected to formulate DEET-free insect repellent products with improved stability and reduced toxicity.
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