Oral diseases are the most common diseases that affects half of the population in the world. Early childhood caries (ECC) or baby bottle tooth decay is the primary concern for baby oral care. The bacteria that are responsible for tooth decay, gets transmitted to infants through kissing or sharing spoon.
Rising awareness among parents for baby care products drives the baby teeth care market. Baby bottle tooth decay or ECC is often found in case of infants and toddlers. Children younger than two years are often suffered by this prevalent disease (ECC).
Companies like Colgate-Palmolive often educates consumers about ECC and preventive measures to avoid it. Therefore, preventive measures from ECC will drive the demand for baby teeth care products in the market. Baby teeth care starts from caring baby’s gum as it acts as a placeholder for teeth.
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Baby Teeth Care Products Market: Market Dynamics
Due to food swallowing nature of babies under the age of 2 years, they are more prone to tooth decay or ECC diseases. Thus, dentists recommend using of cavity-preventing fluoride toothpaste. In response to the concern over enamel fluorosis, which rises due to fluoride, some manufacturer launched low fluoride ‘paediatric’ toothpaste containing less than 600 ppm fluoride.
Generally, there are several types of baby teeth care products available in the market. A key factor driving the growth of baby teeth care products market is the increasing awareness to reduce the incidences of early childhood caries (ECC) or baby bottle tooth decay.
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Baby Teeth Care Products Market: Recent Developments
Colgate as a manufacturer of oral hygiene products, it produces baby teeth care products such as Colgate Smiles Baby Toothpaste (0-2Y). The company also helps the society to increase the awareness about baby teeth care and related diseases. In baby teeth care products category, some companies are also comping up with innovative baby wipes. In 2018, Bey Bee launched toxin free baby wipes first in India.
In 2018, A Tucson, AZ, pediatrician had introduced wipes for babies which are intended to fight cavities.
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