Augmented reality in healthcare has been transforming the medicine and medical device sector simultaneously. Augmented reality is a concept where elements from real life are augmented by additional visual information after recognizing the environment in order to guide the augmentation (i.e. to position and orientate augmented content).
Right from medical training to pharmacy benefit management augmented reality in healthcare is making a significant impact on the healthcare industry. Moreover, apart from saving patients’ lives, existing processes in healthcare organizations can be made more efficient and precise with augmented reality.
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Moreover, minimally invasive surgery, dentistry and assisting the visually impaired are the few other applications of augmented reality in healthcare technology. The global market for augmented reality in healthcare can be segmented as by technology, by applications and by geography.
The major driving factor for augmented reality in healthcare industry includes technological advancement, increased demand of virtual reality in healthcare and due to wide application areas of augmented reality technology in healthcare industry. Moreover, increasing workload of healthcare professional would also accentuate the global market demand of augmented reality in the healthcare industry.
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Asia-Pacific is considered as an untapped market due to lack of proper healthcare facilities in some Asian countries. Asia-Pacific (India, China, Australia, Japan and Malaysia among others) is expected to be the most lucrative market for augmented reality in healthcare in future due to range of driving factors.
Some of the key driving factors for the rapid growth of this market in the region include presence of a large number of developing economies, improving infrastructure especially healthcare and other manufacturing industries in the region.
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Rest of the world (RoW) holds fourth position in the global augmented reality in healthcare market due to poor economic and health condition in most of the African countries. Augmented reality in healthcare market growth in RoW region will be fuelled by extensive increase in healthcare infrastructure in Brazil and Mexico.
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