The Incontinence Associated Dermatitis Treatment Market To Stumble Upon Technological Advancements

Incontinence-associated dermatitis (IAD) represents a serious health challenge worldwide and is becoming a risk factor for pressure ulcer development. At some point, people suffering from incontinence will usually experience incontinence associated dermatitis (IAD).

Incontinence is the inability of the body to control the release of urine. Incontinence-associated dermatitis usually occurs when the protective barrier which is created by the skin gets damaged.

Incontinence-associated dermatitis is sometimes also referred to as moisture lesions, perineal dermatitis and irritant dermatitis, though all these conditions are different. Some of the symptoms associated with incontinence associated dermatitis include burning, itching, pain, warm and firm skin, patches of inflammation, etc.

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The global market for incontinence associated dermatitis treatment can be segmented on the basis of treatment, route of administration, distribution channel and geography:

Treatment	Topical Wound Dressing Topical Corticosteroids Moisturization Antibiotics Others
Route of Administration	Oral Topical
Distribution Channel	Hospital Pharmacies Retail Pharmacies e-commerce Drug Stores Others

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On the basis of regional presence, the global incontinence associated dermatitis treatment market can be segmented into six key regions viz. North America, Latin America, Europe, Asia Pacific excluding China (APEC), China and Middle East & Africa (MEA).

North America is expected to dominate the global incontinence associated dermatitis treatment market, owing to the higher prevalence rate of skin disorders in the region.

The presence of skilled personnel is an added benefit to the North America incontinence associated dermatitis treatment market. Developed health facilities and awareness amongst people regarding skin diseases make Europe the second largest market in the global incontinence associated dermatitis treatment market.

Asia Pacific excluding China and Middle East countries are projected to grow rapidly in the incontinence associated dermatitis treatment market due to the large population base and increasing focus on health care.

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Key players operating in the global incontinence associated dermatitis treatment market are 3M Company, Cardinal Health, Sage Products LLC, Santus, Shield HealthCare, Inc., ConvaTec Inc. and others.