The global rapid influenza diagnostics market is expected to grow at lucrative rate due to the rising prevalence of influenza, advanced features of rapid influenza diagnostics with faster diagnosis and easy usage, and advancing research and healthcare. By product, Influenza A dominates the product segments due to its high prevalence and increasing cases of infections.
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The growth of the global rapid influenza diagnostics market is driven by its massive usage because of its faster diagnostics and simple use. The active research funding, advancing global healthcare infrastructure, active investments to develop novel rapid influenza diagnostics and increasing awareness are altogether bolstering the market.
However, the global rapid influenza diagnostics market is constrained by its drawbacks of false-negative due to its low to moderate sensitivity and stringent regulatory policies.
Although the global rapid influenza diagnostics market growth is promising due to its prevalent use in point-of-care settings. The active R&D and investments into healthcare. Also, the massive demand, the recent emergence of coronavirus pandemic and the pipeline diagnostic technologies are expected to fuel the rapid influenza diagnostics market growth.
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Rapid Influenza Diagnostics Market: Segmentation
| By product |
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| By patient |
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| By end-user |
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By patient, paediatrics and geriatrics rule the segment due to the high prevalence of influenza in them and need of hospitalization. By end-user, hospitals dominate the segment due to the availability of advanced diagnostics, the rapid need for hospitalization and experienced medical staff and advanced services.
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North America leads global rapid influenza diagnostics market with its high prevalence of influenza, advanced healthcare infrastructure, massive hospitalization rate, and government funding support and increasing awareness. Europe holds the second largest global rapid influenza diagnostics market, is driven by the key players, disease awareness, innovative technologies, reimbursements, suitable pricing and highly developed clinical pipeline.
Asia-Pacific rapid influenza diagnostics market is emerging and is growing with the fastest rate due to high prevalence of avian influenza A, demanding for instant testing to curb the infection spread, increasing awareness, advancing R&D and healthcare.
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