Market: Outlook
Increasing consumer’s preference for alcoholic drinks has fuelled the demand for aromatic bitters. Aromatic bitters are well-established bitters which are prepared using plant products such as roots, spices, herbs and fruit peels. Aromatic bitters are consumed directly as an alcoholic drink or can be mixed with other beverages to make cocktails and tequila. As Aromatic bitters easily combine with other alcoholic beverages, it forms an active ingredient in most of the cocktails and whiskeys. Due to this reasons, Aromatic bitters are consumed by the aged population too. The spices such as cardamom, cinnamon, and cloves provide tempting aroma and taste for the Aromatic bitters which attracts consumers of all categories. Bound to these factors, it is anticipated that the Aromatic bitters will remain positive in the global beverage market.
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Incorporation of aromatic bitters in cocktails and pre-mixed RTD alcoholic drinks driving growth:
The aromatic bitters are not only used as appetizers in beverage processing industries, it is also utilized as a liquid seasoning in various alcoholic and non-alcoholic drinks. Apart from commercialized drinks, Aromatic bitters are also used in the household to make cocktails and other recipes. This enables increased distribution of Aromatic bitters for both business to business and business to consumer segments. One of the major advantages of Aromatic bitters is that it doesn’t require refrigeration which makes convenient storage and easy access to consumers across various regions. The Aromatic bitters are available different size ranging from shot to larger gallon, which enables to provide a wider choice for the consumers. In addition, Aromatic bitters are directly mixed with alcoholic drinks such as Rum, Whisky, and tequila to prepare exotic appetizers and flavors in the existing beverage. Owing to all these factors, the demand for Aromatic bitters is increasing at a faster pace and expected to drive the growth of global Aromatic bitters among alcoholic manufacturers.
Market: Segmentation
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Global Aromatic Bitters: A Regional outlook
Aromatic bitters are highly produced and consumed in Europe, as a traditional practice and developed a modern lifestyle. Increased number of beverage processing industries also accounts for the high production. In North America, Aromatic bitters are consumed in higher frequencies due to increased social outlets. In the regions of Latin America, the Aromatic bitters are consumed for its well-known health benefits such as improving digestive functions. Aromatic bitters are consumed in the form of cocktails in Asia Pacific due to increased consumption of alcoholic drinks. In the region of Middle East and Africa, Aromatic Bitters are being marketed as herbal extracts along with beverage products. It is expected that the Aromatic bitters will remain positive in the global market.
Global Aromatic Bitters: key players
Some of the major players of Aromatic bitters includes House of Angostura, Strongwater LLC, Hella Cocktail Co., Fee Brothers, Peychaud’s Bitters, Dashfire Bitters, The Bitter Truth, Wild Turkey, Jack Daniel’s, Noilly Prat. More beverage processing industries showing keen interests in Aromatic bitters which accounts for its global expansion.
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