Demand for the acrylic medium is continuously growing among artisanal professionals, as it allowing them to create different textures and effects. Artists use chemical-based mediums in oil paints for changing the texture, consistency, gloss and even shade of color in the paint.
However, in acrylic painting, artists use the water-based acrylic medium. As a result, the acrylic medium market is set to witness steady growth during the forecast period.
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What is Driving Demand for Acrylic Medium?
The rise in the number of compatible media is driving the market of the acrylic medium. Artists use this medium with acrylic paint on the paper, wall, canvas and other surfaces. Further rise in the infrastructure development increases the use of acrylic paint which ultimately helps in the acrylic medium paint marketing growth.
However, the inclination of customers towards the urban lifestyle has fueled the growth. Also, the change in lifestyle and growing disposable income of the customer encouraging them to invest in their hobbies including acrylic painting, this rise the demand for the acrylic medium in the market. For the same, many players in the market are remodified their product portfolio and add acrylic medium in it.
For instance, in May 2021, Liquitex launched eight acrylic medium including Masking Fluid, Satin Gel, Gold Metallic Medium, Satin Medium, Silkscreen Medium, Silver Metallic Medium, Crackle Paste and Glass Medium. These mediums are designed by the company to alter the sheen, behaviour and texture of the paint.
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Factors that Likely to Augment Acrylic Medium Sales
There are enormous opportunities in front of players to influencing consumer’s art and decoration preferences and showing their work to potential customers through social media platforms. Artists of all age groups are regularly using social media platforms like Facebook and Instagram, where they find more ideas and designs for acrylic painting.
For the same, players should strengthen their presence on social media accounts to update their new launches for more familiar to the artist, painters and encourage them to purchase the paint products including acrylic medium. For instance, Liquitex. has extended its presence on the social media platform to connect with potential customers and gain customer attention in the market.
However, during the COVID-19 pandemic, the industry supply chain was standstill due to strict lockdown imposed by the government. This led to supply shortages and consumer demand unmet.
The US and Canada Acrylic Medium Market Outlook
Due to the fast-changing lifestyle and urbanization, the people are invested more in their hobbies in the United State and Canada, this factor has fueled the market of acrylic medium. People add acrylic medium in paint so that chance of fading of paint is low and the shine and durability of paint increases.
Also, many famous acrylic artists like Randy L. Honerlah, Cher Anderson, Michael Wagner, Jingyi Wang, Jim Martinez etc. added acrylic medium in their painting so that the shine and shade of the paint remain original.
Amid the COVID-19 pandemic outbreak, many Americans are doing work from home, having more free time to spend on their hobbies like painting and drawing. This factor has likely opened up new opportunities for players in the market. That is why the demand for painting products including acrylic medium rising in the US owing to the increasing customer interest.
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Europe Demand Outlook for Acrylic Medium
In Europe, there are many famous art schools and institutes like the University of the Arts London, Royal College of Art, Aalto University and many others. In these universities, the demand for paints and related products are more. This gives a major opportunity to the players to contact these universities and sell paint accessories including acrylic medium at wholesale price and generate more revenue.
Furthermore, artists of the reason use acrylic medium in the paint, use in the canvas like metal, fabric, ceramics and wood. This acrylic medium increases the translucency of the paints without affecting the vibrancy and intensity of the colour. This factor also increases the sales of the product in the reason.
Who are the Key Manufacturers and Suppliers of Acrylic Medium?
Some of the leading manufacturers and suppliers of acrylic medium include
- Liquitex.
- DecoArt
- U.S. Art Supply.
- Mont Marte
- Sargent Art.
- Winsor & Newton
- The Earth Pigments Company LLC.
- Daler-Rowney Ltd
- Golden Artist Colors Inc.
- PLAID.
- CHROMA INC.
- East Diamond Avenue
- Hazleton
- Others.
Key Segments
By Medium Type
- Matte Acrylic Medium
- Acrylic Gloss Medium
- Acrylic Glazing Medium
- Gel Acrylic Medium
By Price
- Under US$5
- US$5-US$10
- US$10-US$15
- US$15-US$20
- US$20-US$25
- Above US$ 25
By Distribution Channels
- Direct Sales
- Hypermarkets/ Supermarkets
- Specialty Stores
- Online retailing
- Others
By Region
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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