Ironing Boards have become one of the essential household equipment to cater to the needs of convenience and comfort of the consumer. Ironing boards are a safe and risk free way to iron clothes so as to not burn the bedsheets or other things due to negligence.
The demand for Ironing boards are increasing with increase in percentage of CAGR. With modernization of every household especially in the developing countries the market for ironing boards have seen a tremendous increase. The innovations to improve the size shape and durability seem to be very important as customers are searching for more comfort and convenience in compact size.
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Global Ironing Boards Market: Market Dynamics
Drivers for Ironing Boards Market
The main drivers of this market is the sales of ironing box. The customer base is divided into household users and commercial users that is laundries, Apparel industries, Hotels etc. both contribute to the increasing demand for ironing boards. The need for a safe way to iron clothes without taking much risk is the main driver of the sales of the ironing boards.
Although the main customer base or market is still the developed countries as people invest in their home, comfort and safety and also the houses are made up mainly of wood creating higher risk of fire hazard and ironing boards are perfect products to avoid such hazards.
Trends for Ironing Boards Market
The ongoing trends are high quality and new innovations at competitive prices. There is a high demand for compact foldable space saving ironing boards which are being implemented by a lot of players in the market. Honey-can-do one of the players have created a table top foldable ironing board which is extremely compact and easily portable as it can easily fit inside a suitcase. Homcom a company has created a collapsible shelf cum ironing board for such innovations boost the sales and helps increasing market share of the product.
Opportunities for Ironing Boards Market
With increasing modernization and urbanization coupled with increasing purchasing power of the consumers there is great opportunity in this market in developed countries and especially in developing countries due to the modernization and also the essentiality of the product in modern way of life and households. Innovativeness, quality and competitive prices can create huge opportunity for players in this field. The quality of the cover of the ironing board and the ability to long last and withstand high temperatures also contributes to the demand of the product.
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Challenges for Ironing Boards Market
The available alternatives that are available in every household like beds, kitchen tops, ironing blankets etc. can cause hindrance in the sales of the ironing boards. Coming up with smart and convincing marketing strategy can be very helpful in the awareness for the need of ironing tables.
Apart from this as the main driver for the sales of ironing boards is the sales of iron box, the alternatives in the market which are clothes steamer can cause disruptions in the sales of the ironing boards. The clothes steamer never actually touches the clothes hence the requirement of ironing boards reduces but there are many drawbacks with steamer as it very difficult to press creases or seams for a very crisp look hence this can be taken advantage of while marketing.
Due to the Covid-19 pandemic the hotel, laundries etc. the commercial sector has taken a hit as well as people avoiding going outdoors and work from home opportunities has created a temporary decrease in the demand but according to the analysis this is a temporary crisis as the product tends towards essential modern equipment category.
Global Ironing Boards Market: Market Segmentation
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Global Ironing Boards Market: Key Players
The key players in the ironing boards markets are Honey can do, Brabantia, Mabel home, Sunbeam, Homz, Minky, WalterDrake, Home Basics, Mainstays, Whitmor, Faginey, Sullivans, Perilla, Sunbeam, Bigbolo, Homedora, Polder, TIVIT, Walfront and many other players.
As mentioned earlier the innovations from various companies for example the foldability and compact Honey-can-do product create great impressions and improved functionalities hence customers tend to purchase such innovative products and hence it’s important to innovate and increase product quality at competitive pricing.
Ironing Boards Market: Regional Outlook
In regions with developed countries like North America and Europe ironing boards are a household equipment where almost every house has or needs one hence the demand is great and the forecast also shows it to be, not just the sales of the ironing boards but also due to the wear and tear the ironing board covers are also in demand hence the sales numbers are very good.
There is also an increasing demand from countries like the middle east, South East Asia, Middle East, Oceania, Latin America and Africa due to urbanization and modernization.
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