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The Eye Care Products Market to Move from Static to Dynamic Growth Backed By the Digitization

The Eye Care Products Market is expected to go digital ways in the forecast period. With the non-linear journey of the healthcare vertical, personalization is looked upon as the key to effective healthcare. Furthermore, patient portals would be launched as well as refined. Mobile-friendliness would be taken into consideration. Treatment-specific information or recommendation of certain appointments or services would be personalized. This would be the healthcare vertical in the upcoming period.

Eye care products are advantageous as they aid in overcoming dryness, excessive watering, itching, and other disorders of the eye. However, in some cases, minor issues may direct towards major conditions such as blindness, and often recommended to consult eye specialist before taking eye care products.

Eye care products comprise of ingredients that have no or less therapeutic value such as ophthalmic vehicles such as dextran 70 and gelatin, to boost drug-target interaction and preservatives such as sodium benzoate, sorbic acid, and chlorobutanol, to restrict bacterial growth that may be incorporated during repeated product use.

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Market Segmentation:

Basis of product type

  • Artificial tear drops
  • Ointments or emollients
  • Eye washes
  • Hyperosomotics
  • Eyelid scrubs
  • Decongestants
  • Antihistamines

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Basis of form type

  • Cream
  • Solution
  • Others

Basis of end user

  • Online pharmacy
  • Retail pharmacy
  • Hospital pharmacy

Basis of region

  • North america
  • Latin america
  • Europe
  • Asia pacific
  • Middle east and africa

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Geographically, global eye care products market can be segmented as North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. The market in North America is anticipated to show the largest market share for eye care products, followed by Europe, owing to the rapidly rising elderly population.

In addition, favorable commercial and government reimbursement policies such as Managed Care and Medicare respectively, are diving the growth of eye care products. The market in Asia-Pacific region is estimated to grow at the fastest CAGR over the forecast period owing to the presence of a large population base coupled with the high proportion of the geriatric population.

However, the market in Middle East & Africa shows the steady growth during the forecast period owing to the presence of inadequate healthcare infrastructure and scarcity of professionals.

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Some of the market participants in the global eye care products market are Allergan, Inc., Accutome Inc., Prestige Brands, Inc., Bausch & Lomb Incorporated, Croda, Akorn Consumer Health, Shire US Inc., Scope Ophthalmics Ltd., VISUfarma, Novartis AG, and Precision Lens.

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