The Orthopaedic Shoes Market is expected to grow at an unstoppable rate In Upcoming Years. With environmental health being a matter of concern, everything – right from public transport networks, power supply, and storage of waste to monitoring the ecological balance is being taken up by IoT and AI. It could, thus, be inferred that with “smart cities” would come “smart end-user solutions” in the years to come.
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Sometimes, a person can even be advised by doctors to wear special shoes to recover from an injury or to provide additional support. This is where the Orthopaedic Shoes Market comes into the picture. Orthopaedic surgery is the medical speciality that concentrates on any injuries of the musculoskeletal system i.e. bones, ligaments, muscles, joints, tendons, and nerves. Orthopaedic shoes are designed to help a patient recover from any major injury or surgery and enable them to be up and about in the shortest possible time.
Another trend observed in the Orthopaedic Shoes Market is the blurring of lines between fashion and function. While the shoes worn by runway models might appear very stylish, they are often very uncomfortable to wear on a daily basis. Orthopaedic shoes, on the other hand, provide the optimum comfort while being fairly unattractive to look at. Now, the lines are nowhere near as well defined since both kinds of shoes have begun to meet at the proverbial middle ground!
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The main driver for this is the millennial generation who have begun to focus more on comfort than fashion. There may even be a sense of individuality and utilitarianism which makes them opt for Orthopaedic Shoes as they are considered to be ‘go anywhere, anytime’ kind of shoes. They can simply be stashed into a backpack and taken for a hike, walk or a long holiday – the so-called athleisure trend, which involves them giving topmost priority to comfort and skewing rigid gender norms altogether.
A major restraint in the Orthopaedic Shoes market is the comparatively high cost. Making a truly comfortable shoe with extensive padding and support is still relatively expensive. Orthopaedic shoes are engineered differently and the specialist brands making them are often smaller than the global biggies, which is why their output isn’t enough to drive down the price. While the baby boomer generation is more likely to be able to afford pricier shoes, selling them to cash-strapped millennials can be a major challenge for Orthopaedic Shoe manufacturers.
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