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Demand for Fruit Spreads Market Driven by Shifting Consumer Perceptions and Growing Awareness

Fruit Spreads Market: Introduction

Fruits spreads are made by processing fruit juice, concentrated form of fruit juice or whole fruit along with sugar and pectin. The fruit concentration in these spreads can vary from 30% to 60%. They are used in salad dressings, baked products, snacks, breakfast syrups, dessert glaze, cake icing, smoothies etc. The fruit spreads are available in different flavors and textures. Butter is a type of fruit spread which is thick and made from sugar cooked fruit puree. Conserves are the fruit spreads consisting of a mixture of fruits along with nuts and sugar. Jams are made from chopped or crushed fruits along with sugar and pectin to soften the fruit. Jams account for major share in the global fruit spreads market in terms of consumption. The other types of fruit spread include marmalades, jellies, and preserve, which differ in consistency. Fruit spreads are also available in organic flavor which consists of a mixture of fruit, vegetable or flower.

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Fruit Spreads Market: Dynamics

The growing trend of healthy and nutritious food eating habits among consumer is expected to be a major driver for the growth of global fruit spreads market. There is an increasing demand for food products containing the high content of fruit. The innovations in improving the flavor and nutritional value of fruit spreads are expected to boost the growth of global fruit spreads market.

There is the rise in the number of fruit spread brands and increasing investments by large-scale retailers in perishable food items, which is anticipated to drive the growth of global fruit spreads market. The availability of low-priced, high-quality fruit spreads from different brands is expected to propel the growth of global fruit spreads market.

Fruit Spreads Market: Segmentation

On the basis of product type
  • Jams
  • Jellies
  • Butter
  • Conserve
  • Preserve
  • Marmalades
On the basis of application
  • Breakfast Syrup
  • Bakery Products
  • Cake Icing
  • Smoothies
  • Desert Glaze
  • Others
On the basis of flavor
  • Strawberry
  • Raspberry
  • Tropical Fruits
  • Citrus Fruits
  • Others
On the basis of the distribution channel
  • Retailers
  • Hypermarkets and Supermarkets
  • Convenience Store

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Fruit Spreads Market: Regional Outlook

The global fruit spreads market can be divided into seven regions, namely North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan (APEJ), Japan and the Middle East and Africa (MEA). Western Europe accounted for the major share in global fruit spread market, owing to the increasing demand for fruit spreads made from super-fruits and adoption of different varieties and flavors of fruit spread.

North America also accounts for the significant share in fruit spreads market owing to the mature food processing industry in the region. APEJ fruit spread market is anticipated to register high CAGR over the forecast period due to rise in demand for sugar-free and healthy fruit spreads. The high population and rapid growth of food industry are expected to drive the growth of fruit spread market in the region.

Fruit Spreads Market: Key Players

Some of the key players in the global fruit spreads market are as follows:

  • The J.M. Smucker Company
  • Rigoni di Asiago USA
  • Santa Cruz Natural Incorporated
  • Really Good
  • Small Planet Foods, Inc.
  • Crofters Food Ltd.
  • Hero AG
  • Clearspring Ltd.
  • WALDEN FARMS, INC.
  • Bionaturae, LLC

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