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Digital Healthcare Marketing to Drive the Biosensor Market

The Biosensor Market is expected to grow on a healthy note in the subsequent decade. With value-based care picking up, close to 15% of the entire population is under its umbrella as of now. Programs like “Online Bachelor’s Degree in General Studies with a Concentration in Healthcare” is being floated, which could aid professionals to lead in the value-based care strategies. In other words, the future belongs to professionals bringing conventional skills in communication, care, and leadership with new-fangled skills in analytics and technology. So, “being value-based” would hold value in the healthcare vertical in the future.

According to a new market report published by Persistence Market Research “Global Market Study on Biosensor: Asia-Pacific to Witness Highest Growth by 2020,” the global biosensor market was valued at USD 12,963.6 million in 2014 and is expected to grow at a CAGR of 9.7% from 2014 to 2020, to reach an estimated value of USD 22,551.2 million in 2020.

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Globally, the biosensors market is witnessing significant growth due to increasing demand of point of care testing. In addition, rising prevalence of chronic and lifestyle associated diseases, growing geriatric population, increasing application of biosensors in various industries and growing application of nanotechnology in healthcare are also driving the growth of the market. In addition, emergence and demand of personalized medicine and non-invasive biosensors would also drive the growth for the market. However, strict regulatory requirements and reimbursement policy issues in healthcare system hamper growth of the global biosensors market. In addition, the regulatory process is not keeping pace with the rapid development of new medical technologies.

Some of the major players in the biosensors market:

  • Abbott Laboratories, Inc.
  • Siemens Healthcare.
  • Nova Biomedical Corporation.
  • Bayer AG.
  • Johnson and Johnson.
  • Medtronic, Inc.
  • Hoffmann-La Roche, Ltd.
  • Other.

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In North America, growing aging population, increasing health awareness, rising chronic and lifestyle diseases, technological developments for various home use applications, and appropriate insurance coverage are driving the use of biosensor devices in the market.

In Europe, the biosensors device market is driven by rising diagnostic requirements due to increasing lifestyle associated diseases, aging population and improving healthcare infrastructure. On the other hand, increasing healthcare costs has shifted the focus of healthcare from hospitals to home, which would increase the use of biosensors devices in the region.

However, Asia is becoming one of the most attractive markets for medical device companies. The growth for biosensor devices in Asia is much higher than developed countries due to widening health insurance penetration, large population base and up-gradation of health care systems.

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The biosensors market is segmented as follows:

Biosensors market, by technology

  • Electrochemical biosensors
  • Optical biosensors
  • Piezoelectric biosensors
  • Thermistor biosensors

Biosensors market, by application

  • Medical diagnostics
  • Food toxicity detection
  • Industrial process control
  • Environmental
  • Agricultural testing

Biosensors market, by end user

  • Point-of-care testing
  • Home healthcare diagnostics
  • Research laboratories
  • Security and bio-defense

Biosensors market, by geography

  • North America
  • Europe
  • Asia
  • Rest of the World (RoW)

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