Power Window Motor Market: Introduction
A power window motor is an electronic system which helps on the vertical up and down movement of the window with the help of an electronically connected component. In some modern vehicles switches are directly connected through a microcontroller which is in connection with a motor. The use of microcontrollers has been increasing rapidly in the automobile industry for their ability to handle various operations like electric systems, applications and various other processing needs. Power Window motor working is controlled via a body controller or the microcontroller. Power window motor have adopted the usage of anti-pinch technology which prevents the winding up of the window if there’s an obstacle sensed. Newer anti-pinch technology variations are incorporating the usage of a semiconductor instead of a relay in the power window motor electronic system.
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Power Window Motor Market: Dynamics
The introduction and rapid adoption of power window in passenger cars is said to enable the growth of power window motor in direct proportion. The end user base of power window motor has also expanded its reach in commercial vehicles as well as compared to initial limitation being associated only with premium vehicle variants. This aspect has been achievable owing to economies of scale based production by the OEMs.
With increasing the production rate of vehicles, the power window motor market in turn is also expected to be benefit in wake of new unit sales. Additionally, the demand of power window motor is also estimated to be benefited from retrofit sales of repair and replacement. The increase in vehicle fleet owing to influx of hybrid and electric vehicles is expected to propel growth opportunities for the power window motor market in the foreseeable period. In markets of budget based passenger cars and conventional vehicle fleet in few regional markets, the penetration rate of power windows has been abysmal thus acting as a restraint to the growth of power window motor market.
With the automotive OEMs focusing on design of robust yet lightweight and compatible body assemblies, the power window motor manufacturers are simultaneously aligning their product design to confirm with the same where reduced space occupancy, minimal power intake rate are being prioritized. A collaborative process of design initiation to finalization of product with the automotive OEMs is a notable trend being employed by the market players of power window motor.
Power Window Motor Market: Segmentation
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Power Window Motor Market: Regional Outlook
Asia, Europe and North America are identified dominant markets of power window motor in terms of vehicle fleet installed as well as global production hub of automobile assembly.
Middle East region, is expected to observe a moderate rate of growth mainly from commercial vehicles and premium passenger cars in high capita spend countries, whereas Latin America is touted as an emerging market both due to flourishing end user base and establishment as an automotive production hub.
Power Window Motor Market: Key Players
Some of the key players in Power Window Motor Market across the value chain are as below:
- Continental AG
- Delphi Automotive
- Groupo Antolin
- Denso Corporation
- Aisin Seiki
- HI-LEX
- Mitsuba Corp
- Valeo
- Robert Bosch GmbH
- Johnson Electric
- Magna International
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