Online Advertising Market 2022
The analysis includes forecasted Online Advertising Market valuation and growth rate, as per the researchers’ review. This Online Advertising Market Review provides a summary of current market dynamics, barriers, drivers, and metrics as well as a perspective for important segments. Business growth in different industries, too, is anticipated. The nature of the research also demands comprehensive segmental analysis. The worldwide Online Advertising Market also provides a regional overview spanning North America, Latin America, Asia-Pacific Europe, and the Middle East & Africa, with the sector’s detailed country-level measurements. The report also provides a thorough description of the business strategies used by the major players as well as new entrants.
The global online advertising market is estimated to register a note worthy CAGR of 14% during the forecast period (2022-2031).
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The digital trend has been gaining momentum over the past years, thereby benefiting in online advertisers. New and attractive apps, tools, and websites are launched every day, and the marketing and media landscape is continuously and progressively shifting from offline to online platforms. This creates profitable opportunities to develop online advertising solutions in a more effective and targeted fashion. Persistence Market Research recommends that online advertising solution providers could offer improved solutions by adopting these advanced technologies.
Additionally, with rapid adoption of smartphones worldwide, the way consumers interact with various sellers and brands has significantly transformed, mainly because of easily accessible high-speed Internet on smartphones. Also, in order to understand consumers’ interests and buying patterns, brands are switching to smartphone advertisements to stimulate consumer purchase decisions, thereby augmenting market growth for online advertising.
Key Players:
The report has profiled some of the Important players prevalent in the global like – Amazon. Com, Inc., AOI Pro. Inc., Baidu, Inc., Facebook, Inc., Google LLC, LinkedIn Corporation, Microsoft Corporation, Twitter, Adobe Inc, Verizon Media, IAB Europe, Criteo, Novicom Marketing Group, Info Cubic Japan, gaie Inc. and more.
This report covers the sales volume, price, revenue, gross margin, manufacturers, suppliers, distributors, intermediaries, customers, historical growth and future perspectives in the Online Advertising.
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Key Takeaways from Market Study
- Demand for social media advertising is estimated to surge. However, search engine advertising is estimated to continue to hold a significant market share through 2031.
- Travel & hospitality sector expected to emerge as high-growth market during the forecast period. This is mainly due to rising tourism industry, not only to make purchases through specific web pages, but also to access other technology such as social networks, search engines, etc., to which communication, advertising strategies, and sales are directed.
- By ad format, the web/desktop format is estimated to hold substantial market share during the forecast period. However, the mobile-based ad format is expected to expand at a higher CAGR of over 15% during the next ten years.
- The South Asia & Pacific market is expected to register a high CAGR, as the proliferation of social media and mobile apps is contributing toward high demand for online advertising across the region. Moreover, apps are gaining importance due to increasing indulgence in smartphones as well as gaming, especially in countries such as China, Indonesia, and India.
- The market for online advertising in Japan and the U.K. is expected to surge at growth rates of around 17% and 16%, respectively.
- Online advertising sales in the U.S. are anticipated to witness strong growth of close to 10% from 2022 to 2031.
- The Indian market for online advertising is projected to expand at are markable CAGR of over 22% through 2031.
“Global spending on online video advertising continues to grow significantly, since it is positioned as the ideal medium for brand marketers and advertisers, combining the power and engagement of TV ads with the tracking, interactivity, and targeting of online advertising,” says a Persistence Market Research analyst.
Region Coverage (Regional Production, Demand & Forecast by Countries etc.):
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain etc.)
Asia-Pacific (China, India, Japan, Southeast Asia etc.)
South America (Brazil, Argentina etc.)
Middle East & Africa (Saudi Arabia, South Africa etc.)
Key Stakeholders
Online Advertising Market Manufacturers
Online Advertising Market Distributors/Traders/Wholesalers
Online Advertising Market Subcomponent Manufacturers
Industry Association
Downstream Vendors
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Key Questions Answered in This Report.
- What will the Market growth rate in Future?
- What are the key factors driving the global Market?
- Who are the key manufacturers in Market space?
- What are the opportunities and threats faced by the vendors in the global industry?
- What are sales, revenue, and price analysis by regions of industry?
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