Report Overview
This report provides in depth study of “Automotive Decorative Film Market” using SWOT analysis i.e. Strength, Weakness, Opportunities and Threat to the organization. The Automotive Decorative Film Market report also provides an in-depth survey of key players in the market which is based on the various objectives of an organization such as profiling, the product outline, the quantity of production, required raw material, and the financial health of the organization.
Automotive decorative film is used to protect from the UV rays of sun and enhance the exterior appearance of the vehicle with the various colors, texture and metallic accent decorative films. Automotive decorative films are available in a wide palette of textures, colors, and finishes, these decorative films stabilize physical presentation characteristics with unique opportunities for design creativity. Automotive decorative film has resistance from the humidity, UV, salt spray and others and provides excellent die cutting properties. Automotive decorative film is categorized on the basis of material used for the manufacturing of these films, vehicle type and properties.Automotive decorative film is also classified as infrared films and non-reflective films. With the increasing trend of automotive decorative film, automakers are focusing on creating solar technology based metal Solar Guard HP Quantum window decorative film. In addition, usage of automotive decorative film minimizes the risk of skin cancer and skin damage. These environmental welfares offered by automotive decorative films along with increasing safety concerns among buyers is projected to propel the market growth.
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Automotive Decorative Film Market: Dynamics:
In last few years, decorative film market registered high growth, owing to the high security and durability provided to the vehicle windows by the decorative films. Privacy, heat and light rejection, security and safety are some of the key benefits for increasing sales of automotive decorative films. The increasing trend of customized vehicles also expected to propel the demand for the automotive decorative film over the years.
Furthermore, passenger vehicle manufacturers increase the use of automotive decorative films as these are more cost efficient compared to the paint. With the development of new decorative films such as non-reflective charcoal automotive decorative film, high-performance charcoal decorative films, ceramic extreme, and others, automotive decorative film market is expected to register significant demand over the years.
In some of the developing countries such as India, Australia, stringent government regulations for automotive decorative films on windows, expected to hinder the market growth.
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| On the basis of vehicle type |
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| On the basis of distribution channel |
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Automotive Decorative Film Market: Regional Analysis:
North America is expected to witness high demand growth for the automotive decorative film market. With growing automotive production in the North American region, there is high growth anticipated in the window, wrap film market. European countries such as Germany, Spain, and France are registered significant growth in the automotive decorative film market.
European countries exhibit high potential growth in the automotive decorative film market due to escalating vehicle parc and a renewed interest in customized vehicles. Asia Pacific countries including India, China, and South Korea have witnessed the high surge in the production of vehicles with the window protector films and is expected to grow significantly in the coming years. The aftermarket segment of the automotive decorative film market is estimated to upsurge in the Middle East regions due to increasing interest in customization of vehicles among the consumers.
Japan is also estimated to show high potential for the market due to presence of large number of OEMs in the country. The market in the Latin America region is expected to show moderate growth due to the slight decline in the automotive production in the developing countries. Furthermore, the automotive decorative film market is expected to gain high traction in the region with rising automotive production.
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Automotive Decorative Film Market: Key Market Players:
Examples of some of the market participants in the global automotive decorative film market identified across the value chain include
- 3M Company
- Akzo Nobel N.V.
- Eastman Chemical Company
- Johnson Window Film Inc.
- Lintec Corporation
- Nexfil Co, Ltd.
- Hexis S.A.
- Saint-Gobain Performance Plastics Corporation
- Garware Polyester Limited
- Kay Premium Marking Films Ltd
- Renolit Group
- Xpel Technologies Corp.
- Prestige Film Technologies
- Global Window Films
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