Environmental changes such as land-surface characteristics and variation in climate, along with increased anthropogenic activities comprising mining, deforestation, mining, and human mobility, have resulted in an increase in vector-borne diseases including dengue virus, Zika virus, and malaria, over the years—thereby driving the sales of mosquito repellents.
As per a recently published study on the global mosquito repellent market, by Persistence Market Research (PMR), developing economies are projected to exhibit high adoption of mosquito repellents, with APEC leading the suit. As per the report, APEC and China together account for approximately half the volume and value share—the demand further projected to grow at a significant CAGR.
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Applications of Mosquito Repellents in Industrial Sector Translate into Maximum Revenue Generation
Global sales of mosquito repellents is expected to generate a valuation of US$ 4 Billion, in 2019 and the global volume sales (in million units) is studied to increase 1.8x, standing at 54,406 Mn units, during the same period. The overall market for mosquito repellents is expected to expand a robust CAGR of 8 percent, in terms of value, through 2018-2026, considering:
- Governments of various regions in South East Asia, Sub-Saharan Africa and Latin America are making substantial investments in several vector-control strategies to bring down reported incidences of malaria.
- Manufacturers are focusing on developing effective and environment-friendly mosquito repelling products, aimed at preventing vector-borne diseases.
- Increased investments in research and development initiatives to discover natural materials for developing cost-effective advanced products, in addition to mosquito repellent products catering to indoor and outdoor demand.
- Stringency in regulation set by authorities such as European Environmental Agency, European Medicines Agency, and Environmental Protection Agency (EPA) to ensure consumer safety, will drive the demand for natural mosquito repellents having lesser concentration of active ingredients.
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Mosquito Repellent Market Showcases a Moderately Consolidated Landscape
Tier-1 manufacturers including Godrej consumer product Inc., 3M, S.C. Johnson and Sons, Spectrum Brands Inc., Reckitt Benckiser, Avon Products Inc. and Dabur India Ltd, hold approximately 50-60 percent of the total market share. The tier-1 players are have a diversified product portfolio and supply different forms and varieties of mosquito repellent for urban and rural regional areas. Tier-2 manufacturers of mosquito repellents, account for nearly 25-30 percent of the overall market—having a relatively smaller production capacity and limited regional presence. Tier-2 manufacturers include Coghlan, Omega, Jyothy Laboratories, Global Consumer Products Private Limited, and Avon Product Inc. Holding around 10-15 percent of the overall market, tier-3 players are the smaller domestic players, having limited product offering and regional presence. The core differentiation strategies include:
- Long-term contracts with retailers to expand customer base.
- Diversify distribution channels domestically by launching innovative, cost-effective products such as flash cards, targeting rural consumer base.
- Significant emphasis on developing eco-friendly herbal mosquito repellents.
- Key companies are also establishing research and development plants to improve product quality and efficiency.
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