Due to growing pollution concerns with the use of bottled water, water filters are attracting more consumer attention worldwide. These are also quite popular because they dispense clean water without changing the water’s mineral makeup. The PMR analysis discusses why RO filters are so popular worldwide and how producers in the global water filter market are utilising all of these aspects to boost profits and drive sales. It also outlines in depth why the Asia Pacific and European continents are anticipated to be lucrative marketplaces for different industry stakeholders.
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Pollution of surface and ground water resources by domestic, industrial, and agricultural sources is the biggest problem facing the world’s water supply. Urbanization generally has a negative impact on the quality of water, as has been widely established. The decreasing water quality index of freshwater resources is a big problem because they are required for almost all of the drinking and irrigation water demand. Chemically tainted water does not immediately affect human health, unlike biological contamination;
Global Water Filter Market Attractiveness Analysis Lack of Standards Restraining Market Growth:
Uncertainty of regulatory measures associated with water filters are challenging the positive trajectory of the water filter market. Water filters are not regulated by any health commission or department, thereby highlighting the variable effectiveness of water filters among various manufacturers operating in the industry. The National Sanitation Foundation (NSF), a nongovernmental organization that tests products used to filter water, awards an NSF seal to those who pass the test. However, testing is voluntary and there exist no standards and regulations regarding the installation and use of water filters, creating uncertainty in this space. Consumers are gaining awareness toward authenticity and benefits within every sector, and a stricter lookout toward false claims has caught the attention of manufacturers, subsequently diminishing the negative impact on the water filter market to some extent.By Product Type, 2022-2032
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Water Filter Market: Competition and Regional Overview
The global water filter market represents a moderately consolidated competition landscape, where a majority of key water filter market players maintain their strategic focus by adding new brands into the store shelf space, refurbish brand identity, focus on innovative pricing strategy, market expansion, strategic partnerships, and mergers & acquisitions.
According to PMR’s report, the water filter market is estimated to register a CAGR of more than 8% during the forecast period of 2020-2030. Asia Pacific held the largest water filter market share in 2019, followed by Europe, owing to rise in income and purchasing power, population strength, and increase in brand consciousness. Moreover, rising demand for point-of-entry water filters also drives global sales of water filters. East Asia and South Asia hold the largest market, owing to the large consumer base. The Middle East & Africa region holds the lowest share in the global water filter market.
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