Bluetooth in Automotive Market: Introduction
Bluetooth is a technology that enables wireless data transfer between two devices (mobile and fixed), and it’s used to build personal area networks (PAN). Ericsson created Bluetooth in 1994. It can connect numerous devices simultaneously, preventing synchronization problems.
The Bluetooth Special Interest Group (SIG), active in the domains of communications, computing & networking, and consumer electronics, is responsible for managing Bluetooth.
The original purpose of Bluetooth technology was to wirelessly connect two devices, such as a computer and a mobile phone. However, as wireless communication systems have developed, Bluetooth technology has found use in a number of industries, the car industry being one of them.
With Bluetooth-enabled hand-free dialling, Bluetooth-enabled audio systems, and security remote controls for vehicle locking and unlocking, the automotive industry is a burgeoning market for this technology.
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Bluetooth in Automotive Market Dynamics:
Growing investment in smart vehicles and intelligent transportation systems are other factors expected to drive robust growth of the global Bluetooth in Automotive market over the forecast period. Increasing investment in autonomous vehicle systems is also working as a catalyst for growth of the global Bluetooth in Automotive market.
Freedom from wires and strong connection between the devices primarily during ridges and lumps during driving is primarily raising customer confidence towards adoption of Bluetooth technology. Easy to mount, compact design, long life and low cost are some of the factors driving the growth of Bluetooth in Automotive market.
Bluetooth in Automotive Market Segmentation:
Based on application
- Hands-free calling
- Security (locking and unlocking)
- Mobile phone Connectivity
- In car Entertainment ( music player, TV etc )
- Communication for monitoring and control operations (temperature control, side mirrors)
Based on sales channel
- Original equipment manufacturer (OEM)
- Aftermarket
On the basis of vehicle type
- Passenger cars
- Low commercial vehicles
- Heavy commercial vehicles
- Others
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Regional Outlook:
North America is currently leading in terms of market share for Bluetooth in automotive revenue, with increasing deployment of smart infotainment application systems in vehicles
Asia pacific market is expected to witness significantly fast revenue growth in future, primarily due to low penetration levels of electronic assist vehicle and developing consumer’s interest towards adoption of smart featured vehicles. In Western Europe, Germany is expected to exhibit relatively higher growth as compared to markets in other countries in the region owing to government electric mobility initiative in the region.
Key Players
- Beats Electronics
- Bose Corporation
- Harman International Industries
- Samsung Electronics Co Ltd
- Sony Corporation
- LG Electronics Inc.
- Panasonic Corporation
- Pioneer Corporation
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The report covers an exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
Regional analysis includes:
- North America
- Latin America
- Asia Pacific
- Japan
- Western Europe
- Eastern Europe
- Middle East & Africa
Report Highlights:
- Detailed overview of parent market
- Changing market dynamics in the industry
- In-depth market segmentation
- Historical, current and projected market size in terms of volume and value
- Recent industry trends and developments
- Competitive landscape
- Strategies of key players and products offered
- Potential and niche segments, geographical regions exhibiting promising growth
- A neutral perspective on market performance
- Must-have information for market players to sustain and enhance their market footprint
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