The market for men’s grooming products has seen significant growth in recent years. Traditionally, men were not considered a significant target market for personal care products, but this has changed as men have become more conscious about their appearance and personal hygiene. The men’s grooming products industry has experienced significant growth in recent years, driven by changing attitudes towards male grooming and increasing demand for male-specific personal care products. This industry encompasses a wide range of products, including skincare, hair care, shaving, and fragrance products.
According to a report by Persistence Market Research, the global men’s grooming products market size was valued at USD 56.7 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 6.6% from 2021 to 2028. The rise in disposable income, the growing awareness of personal grooming, and the increasing popularity of e-commerce channels have been significant factors driving the growth of this market.
The market includes a wide range of products, including skincare, haircare, shaving products, and fragrances. Skincare products hold the largest share of the market, with increasing demand for anti-aging creams, moisturizers, and face washes. Shaving products, such as razors and shaving creams, also contribute significantly to the market share.One major trend in the men’s grooming industry is the focus on natural and organic products, as consumers become more conscious about the ingredients used in their personal care products. This has led to the development of new lines of men’s grooming products that incorporate natural ingredients such as essential oils, botanical extracts, and plant-based ingredients.
In recent years, the trend of organic and natural products has gained popularity in the men’s grooming industry. Men are increasingly seeking products that are made from natural ingredients, free from harmful chemicals, and are environmentally friendly. This has led to the emergence of a new category of men’s grooming products that are specifically marketed as organic and natural.
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Another trend is the rise of subscription services and direct-to-consumer brands, which allow men to customize their grooming routines and receive regular shipments of products. This model has been particularly successful in the shaving category, with companies such as Dollar Shave Club and Harry’s disrupting the traditional shaving market.
Overall, the men’s grooming products industry is expected to continue to grow in the coming years, as more men become interested in personal care and the industry continues to innovate and develop new products to meet their needs.