Global Smart Mask Market Outlook
The rapidly growing health consciousness among consumers is likely to drive the adoption of smart masks in the coming years. The recent covid-19 pandemic outbreak has further played a key role in facilitating growth in the adoption of smart masks. As compared to ordinary masks, smart masks are highly rated in terms of performance and filtration which is why the adoption of smart masks is further likely to increase over the traditional mask offerings. Besides product performance, other additional features like voice-activated LED, etc. are expected to drive adoption. These masks are also highly promoted as multi-use products for other outdoor and hiking activities to gain millennial attention.
Apart from the fancy features, few smart masks also incorporate sensors to detect the presence of pathogens on real time bases. Such smart features of masks are likely to attract the attention of health conscious consumers in the market.
On the other hand, expanding healthcare and commercial industries is likely to play a key role in driving the adoption of smart masks during the forecast period. According to the analysis, many companies are aiming to implement the latest technologies in the mask market with the help of IoT (Internet of Things). Considering all the above factors the future of smart masks is likely to remain optimistic.
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Global Smart Mask Market: Market Dynamics
Will Environmental Concerns Impact the Demand for Smart Masks in the Future?
Rapidly growing environmental concerns are projected to drive the adoption of smart anti-pollutant masks in the market. One of the environmental concerns like air pollution is rapidly increasing. The growing pollution concerns is expected to drive the adoption of smart pollution masks in the coming years. As per the statistics, approximately 35,000-40,000 people are killed in UK alone due to air pollution. This is an indicator itself that how necessary the adoption of anti-pollutant masks have now become. On the other hand, the increasing adoption of masks by cyclist commuters in polluted regions is further expected to play a key role in driving the adoption of smart masks in the coming years.
What are the trends that are currently reshaping the Smart Mask Market?
In light of growing demand for mask amid the covid-19 outbreak, various companies have switched their manufacturing base to produce masks. Many technology startups have indulged themselves in the introduction of smart mask that guarantee higher performance.
With the ongoing trend in several markets about the IoT technology, many companies are focusing on integrating their ordinary masks into Smart masks such as fiber gas sensor integrated smart mask, fume mask, etc. The players in the smart mask market are currently focused on increasing the level of supply and facilitate smooth distribution of smart masks in huge capacities.
Will Expansion in Low and Middle-Income Countries Open up New Opportunities for Players?
The smart mask market is currently experiencing rapid emergence of local and regional players offering smart masks. The penetration of smart masks is lower in low and middle-income countries, so expanding their presence in such markets will further help to identify new growth opportunities in the market. Rapid industrialization in such low and middle-income countries is further expected to positively impact the growth of the smart mask market. Apart from this collaborating and merging with industrial partners, consumers are expected to positively impact the market growth. Expanding further product Offerings will help cater to additional smart mask needs and demands.
Besides this, further enhancing their promotional strategies to gain brand reputation in a competitive market will help gain a competitive advantage over other players. Other parameters like acquisitions, mergers and joint ventures, and strategic alliances with industry partners are expected to play a key role in facilitating high supply in the smart mask market. It’s been expected that such factors will open new opportunities for players and other stakeholders working in the smart mask market in the upcoming years.
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What are the challenges that are encountered by the Players in the Smart mask Market?
As per the analysis, the smart mask market will be classified as highly competitive with a large number of regional players who are currently operating.
The availability of cost-effective substitute products like ordinary disposable and reusable face masks and respirators and the high prices of smart masks is expected to hinder product adoption in the market. All of such factors are likely to pose numerous challenges for players in the market.
Global Smart Mask Market: Market Segmentation
On the basis of product type the global smart mask market has been segmented as –
- Smart Respirators
- Smart Anti- Pollutant Masks
- Other Smart Masks
On the basis of Sales channel global smart mask market has been segmented as –
- Mono- Brand Stores
- Specialty Stores
- Wholesalers/Distributors
- Online Retailers
- Other Sales Channel
On the basis of price range global smart mask market has been segmented as-
- Under $20
- $20-$25
- $25 – $30
On the basis of application the global smart mask market has been segmented as –
- Personal
- Industrial
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Which are the key players operating in the Global Smart Mask Market?
Some of the key players operating in the global smart mask market are
- LG Corporation
- Hubble Connected Ltd. (MaskFone)
- Louis M. Gerson Company, Inc.
- Shanghai Dasheng
- Razer Inc
- Airbliss Plus Company
- and among others.
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