By the end of 2033, the U.S. men’s underwear and women’s lingerie market is expected to have grown at a 6.7% CAGR from its present market size of US$ 23,617.8 million.
The U.S. market for men’s underwear and women’s lingerie is experiencing promising growth, fueled by the increasing emphasis on fashion and comfort in intimate apparel. With evolving consumer preferences and a focus on self-expression, the market has witnessed significant expansion, shaping the landscape of the fashion industry.
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One of the primary factors driving the market’s growth is the growing awareness of fashion trends and style among consumers. Men’s underwear and women’s lingerie have evolved from being purely functional to becoming a fashion statement. With an array of designs, colors, patterns, and materials available, individuals are seeking intimate apparel that reflects their personal style and enhances their overall confidence.
Moreover, the market growth can be attributed to the rising importance of comfort in intimate wear. Consumers are increasingly prioritizing comfort, seeking fabrics and designs that provide a perfect fit, breathability, and softness against the skin. Brands are responding to this demand by incorporating innovative materials and technologies to create underwear and lingerie that offer both style and all-day comfort.
The influence of body positivity and inclusivity movements has also contributed to the market’s promising growth. The industry has witnessed a shift toward inclusive sizing and diverse representation, catering to a wider range of body types and preferences. This inclusivity-driven approach has resonated with consumers, empowering them to embrace their individuality and find intimate apparel that celebrates their unique beauty.
As the U.S. market for men’s underwear and women’s lingerie continues to show promising growth, manufacturers and brands are investing in product innovation, design, and marketing strategies to meet the evolving demands of consumers. The focus on fashion, comfort, and inclusivity will remain key drivers in shaping the future of the market.
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In conclusion, the U.S. market for men’s underwear and women’s lingerie is experiencing significant growth driven by the convergence of fashion and comfort. As consumers seek intimate apparel that reflects their personal style and offers all-day comfort, the market has responded with a diverse range of designs and materials. With a growing emphasis on body positivity and inclusivity, the market is poised for continued expansion, offering individuals a variety of options to express their unique identities and preferences.
Companies Covered in This Report –
- Hanes Brands Inc.
- Victoria’s Secret
- Calvin Klein
- Fruit of the Loom
- Hanky Panky
- Cass and Company
- Commando LLC
- Philips-Van Heusen Corporation
- HUGO BOSS Fashions Inc.
- American Eagle Outfitter Inc
- Ralph Lauren Corporation
- Jockey International Inc.
- Under Armour, Inc.
- RibbedTee Company
- Campbellsville Apparel Company, LLC
- Other Players ( As Requested)
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Key Segments Covered in U.S. Men’s Underwear & Women’s Lingerie Industry Research
U.S. Men’s Underwear & Women’s Lingerie Market by Product Type:
- Men’s Underwear
- Regular Brief
- Boxer Brief
- Boxer Shorts
- Trunks
- Thongs
- Women’s Lingerie
- Brassiere
- Panty
U.S. Men’s Underwear & Women’s Lingerie Market by Age Group:
- 15-25 Age Group
- 26-35 Age Group
- 36-45 Age Group
- 46-55 Age Group
- 56-65 Age Group
- 65+ Age Group
U.S. Men’s Underwear & Women’s Lingerie Market by Size:
- Extra Small
- Small
- Medium
- Large
- Extra Large
- Double XL
- Triple XL
U.S. Men’s Underwear & Women’s Lingerie Market by Material Type:
- Nylon
- Polyester
- Spandex
- Cotton
- Others
U.S. Men’s Underwear & Women’s Lingerie Market by Sales Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Departmental Stores
- Specialty Stores
- Multi-Brand stores
- Online Retailers
- Other Sales Channel
U.S. Men’s Underwear & Women’s Lingerie Market by Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East Africa
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