Introduction
Retaining the sweetness in food products & beverages has become a rugged task for manufacturers as consumers continue to be skeptical about the genuineness of such sugars. More and more people in the world are victims of diabetes, urging F&B companies to cautiously include artificial sweeteners as well as natural sugars. But, a quick fix for this global dilemma is the inclusion of pure honey in production of sweets, food products and drinks. Easy availability and organic nature of honey make it one of the most aptly-applicable sweet in the world. Furthermore, the sugary content in honey renders it edible for diabetic patients, encouraging food and beverage producers to replace any other sweeteners with honey. Food preparation methods, as common as baking, have integrated the use of honey, while consumers are buying packaged honey to replace sugars from their morning beverages such as tea or coffee.
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Increasing demand for honey has catalyzed the production of nectar on commercial grounds. Horticulture is raking in greater investments for expanding commercial cultivation of beehives and production of honey through naturally-obtained nectar. Inclusion of honey bottles in top consumer retail goods such as sauces, mustards, and other seasoning flavors has surged business opportunities for producers of honey products.
The global honey market continues to gain traction due to modern uses of honey in health and food & beverages industry, anticipating an ascending growth in the future. Advancements in food-making technology will further hike the applicability of honey, instigating a significant rise in business opportunities for honey product manufacturers.
Global Honey Market: Growth Accelerators & Restraints
Besides being a predominant food additive in the world, honey is also proliferating untapped verticals of food and beverage production. Some of the modern applications of honey in the F&B industry include production of commercial beverages, honey mustard, and honey barbeque sauce.
Fermentation of honey in production of sweet alcoholic drinks such as meads, honey wines and honey beers is also gaining momentum. Healing benefits of honey are expected to be a crucial factor driving the growth of global honey market. Therapeutic use of honey expands the market into industrial verticals of drug production, healthcare facilities, and production of medicinal disposables. Preservation duration for honey is quite extended, allowing consumers to store in absence of refrigerators.
However, the sugar profile of honey continues to induce consumer skepticism in the global market. Being naturally sweet doesn’t restrict honey from being probed by scientists and medical researchers. The hampering effect of consuming honey during treatment of open wounds creates a major dislike among diabetic patients. Adulteration practices undertaken by honey manufacturers lowers their consumption, while potential health risks of such impure products aggravates the businesses in global honey market. Botulism and health disorders caused due to consumption of toxic honey are also some key restraints influencing the growth of global honey market.
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Global Honey Market: Regional Overview
Fragmenting the growth of global honey market can be done on the basis of five chief regions in the world, namely;
- Latin America
- North America
- Europe
- Asia Pacific
- Middle East & Africa
Health benefits associated with honey are gaining acceptance among consumers, but the reception is distinctive to each region independently. Higher clinical and medical studies in North America and European countries is expected to boost their regional honey market.
Increasing food & beverage consumption in the US has an incidental impact on the growth of North America’s honey market. Meanwhile, spanning agricultural industry in Asia Pacific countries and presence of food manufacturing plants, which are owned by global F&B companies, are expected to bulk up the revenues garnered in Asia Pacific’s honey market.
Global Honey Market: Key Players
Production of honey involves crucial monitoring systems that ensure lack of adulteration. Although, prevalence of malpractices such as mixing sugar syrups has tainted the market presence of several honey-making companies.
Adopting advanced technologies and manufacturing equipment for a refined production of wholesome honey is now a prominent trend adopted by the market’s participants.
Some of the prominent companies in the global honey market include, Lamex Foods UK Limited, Honey Sugar Product, Phondaghat Pharmacy, LITTLE BEE IMPEX, and Hi Tech Natural Products (India) Ltd., among others.
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