Manuka Honey Market: Introduction
Manuka honey is produced from the nectar of manuka tree by European honey bees Apis mellifera which pollinate the flower on the manuka bush. It is known as a monofloral honey due to its predominant origin from the nectar of only one plant species and is manufactured in New Zealand and Australia. To export manuka honey from New Zealand, it must be tested independently and pass the Manuka Honey Science Definition test as specified by the Ministry of Primary Industries (MPI). Manuka honey is identified by a Unique Manuka Factor (UMF). The UMF is a quality trademark for the identification of unadulterated and natural manuka honey. The antibacterial properties of manuka honey set it apart from traditional honey. The sweet and strong flavor of manuka honey makes it a potential sweetener and a replacement for table sugar. Over the years the practice of using unconventional sweeteners has witnessed a significant increase this, in turn, is expected to cause a rise in the demand for manuka honey over the forecast period.
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Manuka Honey Market: Dynamics
Over the years there has been an increasing demand for healthier food products containing lower levels of fat, accompanied by added vitamins and nutrients. The reason being the assurance of maintaining a healthy lifestyle despite the busy schedules of the consumers. As a result, consumer preferences are having a positive effect on the demand for manuka honey.
Manuka honey is known for containing low fat and is widely used in the food industry. Manuka honey has an impressively rich nutrient profile and antibacterial quality which is helpful in cytokine production. This property helps in boosting the immunity of the body. The anti-inflammatory and anti-oxidant properties of manuka honey qualify it for the topical application for the treatment of eczema and acne as well.
Moreover, the Natural Medicines Comprehensive Database lists honey as being possibly effective for the treatment of wounds and burns. These factors have attributed towards the wide application of manuka honey for medicinal purpose thus, driving its demand. Apart from its usage in food and medicine industry manuka honey is also being widely used in the cosmetics industry. With the growing economies and the considerable rise in the disposable income, there has been a significant increase in the demand for beauty products.
Manuka Honey Market: Segmentation
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Manuka Honey Market: Key Players
Some of the market participants operating in the global manuka honey market identified across the value chain include Comvita, Manuka Health, Arataki Honey Ltd, Watson & Son Limited, Capilano Honey, ApiHealth NZ Ltd, Wedderspoon, Nature’s Way Products, LLC, Streamland, Pure Honey New Zealand, and Cammells Honey among other manuka honey manufacturers.
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