Organic Goji Berries Market: Market Overview
Goji berries are a fruit native to Asia, especially in China and Tibet, though some species of the plant can be found growing in North America. Goji berries belong to the nightshade family they are related to eggplants and tomatoes. Organic goji berries are grown without using any chemical-based pesticides and by following all the rules and regulations stated by regulatory authorities.
The organic goji berries are considered as a superfood in China and the Asia Pacific as it can be used to treat common health problems such as high blood pressure, diabetes, age-related eye problems, fever, and others. The organic goji berries can be eaten raw, cooked, or dried, also can be used in juices, herbal teas, wines, medicines, and many other products.
The consumer’s inclination towards healthy food products is expected to drive the growth of the global organic goji berries market.
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Organic Goji Berries Market: Market Outlook
The increasing number of health-conscious consumers across the world is the key growth driver of the global goji berries market. Hectic work schedules, busy lifestyles, and climatic changes are causing many health issues among consumers across the globe.
Thus, the consumers are seeking healthy food options to improve health and overcome diseases, as goji berries have multiple health benefits to the human body which is expected to fuel the growth of the global goji berries market. The organic goji berries are becoming popular ingredients to the herbal medicine producers across the world.
Besides, the cosmetic and personal care producers are also becoming the key consumer of the organic goji berries, owing to its multiple benefits to skincare diseases. The nutritional contents of the organic goji berries are enabling nutraceutical manufacturers to use it as an ingredient in the final product.
In the Asia Pacific region especially in China, organic goji berries are consumed in the form of fresh or dried as it is a popular fruit berry among Asian consumers. These factors are expected to fuel the growth of the global organic goji berries market.
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Organic Goji Berries Market: Key Players
Some of the key players are engaged in the business of the global organic goji berries market are Gojix LTD., Shaanxi Zhengsheng Kangyuan Bio-Medical Co., Ltd, Tibetan Goji Berry Company, Indigo Herbs, Pure Healing Foods, Navitas Organics, The Gojoy Berries Inc., and others.
These key players are looking for opportunities in the global food and beverage, pharmaceuticals, nutraceuticals, and personal care and cosmetics industries.
Opportunities for the Key Players in the Global Organic Goji Berries Market
The Asia Pacific holds the largest share in the global organic goji berries market owing to the highest number of consumers of organic goji berries. Besides, Asia Pacific is a native region of the goji berries thus the consumer is highly aware of the health benefits of organic goji berries which make the largest market for the global organic goji berries market.
North America is expected to be the second-largest market of goji berries owing to increasing awareness about the health benefits of the organic goji berries in this region.
Manufacturers of the organic goji berries are focused on penetrating their products in Europe, Latin America, and the Middle East and Africa where the sale of organic goji berries are comparatively low. Thus, these three regions hold huge potential for the global organic goji berries market in the forecast period.
As the COVID-19 pandemic strokes across the world, every step along the agriculture industry supply chain is stepping up to keep employees and consumers safe, while still providing vital equipment, services, commodities, feed, and food.
As, almost more than 80% of organic goji berries are grown in China, and East Asian countries and the harvesting is done in the middle of the end of summer. Thus, the production of organic goji berries is widely affected due to the spread of COVID-19.
Also, the international trades have completely stopped and retail chains are disrupted which affecting the movements of the organic goji berries. Thus, the growth of the global goji berries market is affected. By the end of the first quarter of 2021, the production and export of the organic goji berries are expected to become normal. Thus, the demand for organic goji berries is expected to increase by the next year.
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