Sardine is a nutrient-dense, oily fish commonly consumed by humans and as bait for larger fish, marine life, and other mammals. It is considered a healthy source of omega-3 fatty acids and is rich in protein and calcium. Sardine has a wide distribution in the north-east Atlantic and in the Mediterranean.
The sardines market is steadily growing due to the health benefits it offers, including improved heart function, maintaining cholesterol levels, improving the immune system, cardiovascular health, reducing risk of Alzheimer’s, increasing brain function and lowering blood sugar levels. The tightening supply-demand balance prevailing in the global markets for several species and a consistently positive global economic outlook for the forecast period suggest that the all-encompassing strengthening of sardine demand will continue.
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Sardine market: dynamics
Fish are the main source of omega-3 fatty acids and DHA, which are recognized worldwide as key aspects of human health. Sardines are among the healthiest seafood in the world and have until recently only been a niche product. However, the sardine market has grown and gained popularity.
Commercially, sardines are caught for a number of uses, including direct consumption, baiting, drying, canning and smoking, and reduction to fishmeal. However, the main use of sardines is human consumption. The growth of premium seafood has created a demand for organic certified sardines. In addition, the price of sardines is lower compared to other types of fish with the same nutritional values, which is expected to contribute to the growth of the sardines market.
Sardine market: segmentation
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Sardine market: regional outlook
The sardines market has seen strong growth in recent years due to various product launches. For example, in 2013 StarKist Co., a US-based food company focused on healthy, shelf-stable products, introduced Gourmet Select Sardines in three different flavorful gourmet sauces, including: classic extra virgin olive oil, whole-wheat Dijon mustard, and rustic Tuscan style tomato sauce.
The emerging manufacturers in the sardines market are also laying the foundation for the market growth. For example, Grupo Pinsa, the owner of Mexico’s Dolores, a leading company and one of the best-known tuna brands, invested $30 million in a canning and freezing facility to enter the sardine market.
Sardine market: key players
Some of the major players in the global sardines market are Season Brand, King Oscar, Beach Cliff, Crown Prince, Inc., Olig Seafood, Emilia Foods International, Litoralfish, Sea Gold SRL, Sanyo Corporation, DSI Foods Limited, Vialco Skourtopoulos SA, Ocean Develop Seafoods, Inc., Dacheng International Trade Co., Ltd., P Interfood, Mikado Foods, Bumble Bee Foods, Ongreen Thailand Co., Century Pacific Food, among others.
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