According to a recent study by Persistence Market Research, the global cookies market is highly fragmented and competitive due to the presence of well-established players like Barilla G. e R. Fratelli S.p.A, Campbell Soup Co., Arcor U.S.A. Inc., Mondelez International Inc., United Biscuits Ltd., Nestle SA, PepsiCo Inc., Britannia Industries Ltd., M. Dias Branco SA, and Kellogg Co (PMR). The level of competition within this market is extremely high as a result of the intense competition between the major players, and the situation is likely to stay that way in the upcoming years thanks to innovations made by cookie vendors in terms of flavour, ingredients, and packaging, according to the research study.
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Once thought of as a luxury and indulgence for customers with discerning tastes, the global cookie market has come into its own now and is an intrinsic component in the overall biscuit market. Cookies are a type of flat-baked treat consumed as a snack on all occasions.
Product innovations primarily on account of safety and fitness concerns have changed the game in the global cookie market. Cookie vendors are experimenting with newer flavors, attractive packages, and safer ingredients to grow the target audience in the global cookie market that is expected to push past a value of US$ 38 billion by end 2022.
Oatmeal Best Choice for Health-Conscious Customers in Cookie Market
Oatmeal cookies are a healthier alternative to chocolate cookies and chocolate chip cookies and can be marketed in the cookie market as such. This is especially relevant for the health-conscious consumers who attach a high level of importance to products that suit their active lifestyle.
The oatmeal segment is projected to have a revenue share of slightly over a sixth of the cookie market in 2017 and is likely to gain share going forward. APEJ alone contributes more than a quarter of the revenue share in the oatmeal segment. However, companies can also try to target North America as it is predicted to witness a higher growth rate throughout the duration of the forecast period.
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Competition Dashboard in the Cookie Market
Persistence Market Research has profiled the companies actively involved in the cookie market. Some of these are Mondelez International, Kellogg Co., Campbell Soup Co., Nestle SA, United Biscuits, PepsiCo, M. Dias Branco, Britannia Industries, Barilla G. e R. Fratelli, and Arcor U.S.A.
Region
- North America
- Latin America
- Europe
- Japan
- APEJ
- MEA
Ingredient
- Chocolate
- Chocolate Chip
- Oatmeal
- Butter
- Cream
- Ginger
- Coconut
- Honey
- Other Ingredients
Product Type
- Drop Cookies
- Bar Cookies
- Molded Cookies
- Fried Cookies
- No-bake Cookies
- Ice Box cookies
- Rolled Cookies
- Sandwich Cookies
- Other Product Types
Sales Channel
- Modern Trade
- Traditional Grocery Store
- Convenience Stores
- Online Channels
- Other Retail Formats
- Direct Sales
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