Tahini sales are anticipated to grow at a CAGR of 5.2% globally over the course of the projected year (2015–2025). Tahini Market was worth US$ 1,300.1 million in 2014, and by the end of 2025, it is anticipated to be worth US$ 2,258.3 million.
The paste and spreads category is anticipated to have the highest value over the projected period when categorised by product type. In 2015, the desserts and other sweets category accounted for around 25% of the global tahini market value share, while the paste and spreads segment accounted for over 55%.
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In the upcoming decade, the consumption of pastes and spreads is anticipated to be supported by the rising preference for Middle Eastern flavours in pastes and spreads as well as the rising demand for hummus and other tahini-based products.
With a CAGR of 5.1%, it is predicted that the category for paste and spreads will continue to be the largest over the forecast period.
Demand for tahini paste is anticipated to rise during the assessment period due to the rising popularity of tahini paste and spreads as ingredients in various goods and foods like hummus, baba ghanoush, salads, sandwiches, and fish fillets around the world.
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Segmental snapshot and forecast
Growing popularity of hummus in developed economies as a sauce or as a dip for various snacks is expected to drive demand during the projected period
- In term of volume, hummus segment accounted for nearly 60,000 tonnes in 2014, and is projected to register a steady growth throughout the forecast period to reach approximately 90,000 tonnes by 2025 owing to the growing popularity of hummus as a sauce and as a dip for various snacks in countries such as the U.S., Canada, France, Greece, Italy and Spain
- Hummus segment is expected to exhibit a CAGR of 5.5% during the forecast period in terms of value. This segment is expected to create incremental opportunity of nearly US$ 200 Mn between 2014 and 2025
Growing consumption of tahini paste and sauces in the hotel and restaurants industry is expected to further drive growth of the global tahini market over the assessment period
- Registering a CAGR of 4.9% during the assessment period, the tahini spread segment is expected to create incremental opportunity of over US$ 300 Mn between 2014 and 2025
- Tahini spread segment in the global tahini market was valued at nearly US$ 470 Mn in 2014 and is projected to reach over US$ 775 Mn by the end of 2025 owing to increasing usage of tahini paste in bakery products.
Increasing popularity of halva and halva bars as a dessert is projected to drive growth of the global tahini market, especially in North America and Europe regions
- Halva segment in the global tahini market was valued at US$ 190 Mn in 2014 and is projected to reach nearly US$ 350 Mn in 2025
- Consumption of halva was around 41,797 tonnes in 2014 and is expected to reach approximately 62,352 tonnes by 2025 registering a CAGR of 3.8% over 2015–2025
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