During the historical period (2017-2021), the global fruit and vegetable powder market increased at a CAGR of 4.1%. The market is expected to witness optimistic growth trends in the near future due to several factors such as increasing demand for vegan products, rising consumption of conventional snacks, and growing health awareness among the population.
The utilization of powdered fruits and vegetables was primarily low during the introduction phase. But gradually, fruit and vegetable powder has been used for various applications such as food flavoring in the food industry and in supplements to boost the mineral and vitamin content in food.
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What are the Favorable Factors for Fruit and Vegetable Powder Market Expansion?
- Increased uncertainty in raw material availability, pricing, and manufacturing due to seasonal variations is a major factor encouraging people to utilize vegetable and fruit powders in various food products. Moreover, the increasing year-round demand for food made with seasonal food ingredients is aiding market expansion.
- Seasonal demand shifts have a substantial effect on the fresh food business supply chain. Consumer demand for seasonal food tastes and flavors at any time of the year is prompting food makers and processors to introduce powdered seasonal fruit and vegetables in their final products.
- Powdered fruits and vegetables are also a practical way to reduce waste, as they can be used to repurpose raw vegetables and fruits that would otherwise be thrown away. They’re also easier to transport after they’ve been manufactured. Manufacturers are also working to ensure that flavor is not sacrificed while meeting the nutritional criteria.
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Competitive Dashboard
Fruit and vegetable powder suppliers are increasingly focusing on developing innovative and new products to increase their competitive edge in the market. Companies are also emphasizing collaborations and supply chain improvements to increase their product offerings and customer base.
- In 2020, International Flavors & Fragrances Inc. announced the opening of a new application, creation, and innovation center in Dubai, UAE, which would allow the company to expand and improve its in-house taste division.
- LA Herbal markets its products with quality certifications to ensure their credibility.
- Saipro Biotech Private Limited has established a strong supply chain, which helps the company in exporting its products to various regions across the world.
- Aarakay Food Products Ltd. is constantly involved in the expansion and diversification of its product portfolio by investing in technology, people, and product innovations.
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