Market Outlook: Sweetness Enhancers
Flavor enhancers are a type of food additive which have the ability to enhance the taste of food and beverages. Sweetness enhancers are one of the most widely used flavor enhancers. Sweetness enhancers provide a perception of sweetness and used in reduced added sugar products to enhance the mouthfeel. Sweetness enhancers don’t provide a sweet taste of their own, instead, they increase the sweet sensation of traditional sweeteners.
Sweetness enhancers work by interacting with the sweet receptors present on the tongue. These receptors once switched on by a sweetener remain in an activated stage due to the sweetness enhancers making the receptors respond to a lower concentration of sweetener.
Sweetness Enhancers Work Hand-in-Hand with Traditional Sweeteners
Factors which are driving the sweetness enhancers market mainly include providing additional sweetness to citrus-flavored products, elevation in the perception of sweetness and adding back the mouthfeel which is often lost due to lower sugar content in food products.
Sweetness enhancers are widely used in amplifying the sweetening effect in high fructose corn syrups. Sweetness enhancers are also used for reducing the artificial tastes associated with the non-nutritive sweeteners. The trend of a healthy lifestyle has surged the demand for food products with low-calorie content. Sweetness enhancers enable the manufacturers to meet the consumer demand for lower sugar and calorie products.
Apart from reducing the calories, sweetness enhancers also reduce the costs associated with the commodity sweeteners. Specifically designed sweetness enhancers for gums have been developed which release the sweet flavor of aspartame throughout the chew. These factors have influenced the consumers for using the sweetness enhancers thus, leading to penetration into the food and beverage industry at a high rate.
However, factors such as high raw material cost and stringent regulatory limitations have caused challenges to the growth in the sweetness enhancers market. Also, with the growing demand for organic food products, manufacturers need to come up with natural sweetness enhancers.
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Global Sweetness Enhancers Market: Segmentation:
Basis of nature
- Natural
- Synthetic
Basis of form
- Powder
- Liquid
Basis of End-use
- Food Industry
- Bakery
- Confectionery
- Dairy
- Condiments
- Beverages
- Ready-To-Drink Beverages
- Flavored water
- Fruit Juices
Sweetness Enhancers Market Participants
Examples of some of the market participants in the global Sweetness Enhancers market identified across the value chain include Cargill Incorporated, Archer Daniels Midland Company, Natural Advantage LLC, Rudolf Wild & Co., Senomyx Inc., Wisdom Natural Brands, Tereos Syral s.a.s., Gerson Lehrman Group, The Kroger Co., and Arthur Branwell & Co. Ltd.
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