Breakfast cereals, which are usually made from processed grains, can be eaten cold, hot, or dry. In the form of cornflakes, Kellogg’s unveiled the first breakfast cereal to receive a patent in 1895. Since then, the Breakfast cereals market has grown to be worth several billions of dollars. The market for breakfast cereals was valued at US$ 32.5 billion in 2012, and by the end of 2019, it is anticipated that sales will have increased to US$ 43.2 billion. The market will grow at a CAGR of 4.1% from 2013 to 2019 according to the forecast.
The breakfast cereals market is experiencing steady growth as consumers continue to prioritize convenience, taste, and nutrition in their morning routines. Breakfast cereals have become a staple in households worldwide, offering a quick and easy breakfast solution that caters to a wide range of tastes and dietary preferences.
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One of the key factors driving the popularity of breakfast cereals is their convenience. With busy schedules and hectic mornings, consumers are seeking convenient breakfast options that require minimal preparation. Breakfast cereals provide a hassle-free solution, allowing individuals to simply pour a bowl, add milk, and enjoy a delicious and satisfying meal to kickstart their day.
Moreover, breakfast cereals have evolved to meet the diverse preferences and dietary needs of consumers. From traditional corn flakes and wheat-based cereals to granolas, mueslis, and gluten-free options, the breakfast cereals market offers a wide variety of choices to cater to different taste preferences and dietary restrictions. This inclusivity has contributed to the market’s growth as consumers increasingly seek out options that align with their personal lifestyles and nutritional goals.
Nutrition is another key driver behind the increasing demand for breakfast cereals. Many breakfast cereals are fortified with essential vitamins and minerals, making them a convenient way to meet daily nutrient requirements. Additionally, the market has witnessed a rise in the demand for healthier cereal options, such as those with reduced sugar content, high fiber content, or made from whole grains. Manufacturers are responding to these demands by introducing innovative cereal formulations that provide both taste and nutrition, appealing to health-conscious consumers.
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The breakfast cereals market is expected to continue thriving as manufacturers focus on product innovation, including the use of unique ingredients, flavors, and packaging designs to attract consumers. Additionally, with the growing interest in sustainable and eco-friendly practices, there is an increasing emphasis on using responsibly sourced ingredients and eco-friendly packaging solutions within the industry.
Companies Covered in This Report –
- Kellogg Co.
- General Mills.
- PepsiCo.
- Cereal Partners Worldwide (CPW).
- Post Holdings.
- The Weetabix Food Company.
- Other
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